BERLIN, Sep. 5, 2010 - LG Electronics (LG) unveiled a gigantic 3D media façade in Kulturbrauerei, the cultural heart of Berlin, to highlight LG's upcoming smartphone, the LG Optimus One, one of a range of new smart devices under the LG Optimus Series label.
The façade was a great source of wonderment for the many people passing through the square, who were enveloped by the ever-changing 3D artwork on the nearly three-storey high screen (23m x 21m).
Beginning with a countdown on a giant hourglass and a greeting from an "Android," LG's huge presentation took viewers on a thrilling 3D ride that included - among other things - whales, ice skaters, giant octopi and steaming jungles. The 5-minute show concluded with the advice, "Optimize Your Life!" which will be the official tagline of the Optimus Series marketing campaign.
For the grand finale, audience members themselves became the stars. In a truly interactive spirit, all attendees who took photos of themselves with phones provided by LG had their images displayed on the media façade.
"IFA is a stunning way to introduce our new line-up to the world, at what is one of the world's leading tradeshows for consumer electronics and home appliances," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "Through the spectacular 3D media façade, we've really whetted people's appetites for our new Optimus Series that we're launching throughout the rest of the year."
First announced in July, the LG Optimus One offers the latest in GoogleTM mobile features and connects seamlessly to the world. The LG Optimus One will be available from September in Europe and will follow in other markets.
