Blockchain Data Analytics: Interview with Imge Su Cetin, CEO of Defy Trends
Blockchain Data Analytics: Interview with Imge Su Cetin, CEO of Defy Trends
  • Monica Younsoo Chung
  • 승인 2021.10.22 04:26
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Imge Su Cetin, the founder, and CEO of Defy Trends

 

Defy Trends is a newcomer to the blockchain data analytics space, but it is bringing powerful ideas to its market. The idea that cryptocurrencies are an asset class is very recent, especially in the institutional investment community. Defy Trends is creating a platform that delivers deep data from the blockchain markets and allows investors at every level to make informed decisions with ease. Imge Su Cetin is the woman behind the company, and she may become a driving force in the cryptocurrency investment community. With a deep understanding of data science and artificial intelligence, Imge Su Cetin is well placed to create new tools that support responsible investment in the crypto sector.
Korea IT Times interviewed Imge Su Cetin, the founder, and CEO of Defy about how she sees AI and big data working for investors who are interested in cryptocurrencies. She also speaks about how she sees social responsibility and government regulations entering the cryptocurrency arena.


Advanced technology like Artificial Intelligence (AI) is still a mystery to many people. Can you tell us more about how AI and data analytics can help crypto investors?

We use string analysis and data science algorithms to provide data insights based on two things: known DeFi and crypto fundamentals as well as investor sentiment. This investor sentiment information is gathered online and from social media. It is a combination of AI-powered market forecasting to give investors raw data to make their own decisions, and user-friendly data analysis to help point them in the right direction. Our company provides real-time market data, qualitative data, and predictive AI together to provide insights that would be very difficult to formulate on your own. So far, our algorithms were able to predict the crash in May of this year, which is something we are proud of.

Can you tell us a bit more about your platform? How it works, and what is offered?

We have the Defy Trends Index which lists each coin with a score depending on whether it is over or undervalued, and a total market score as additional insight. The Sustainability Index shows the environmental impact of each coin, including the computational power, what hardware they are using, what the project use case is, and more. We also have real-time data and forecasting, social sentiment predictions through social media, and worldwide trends analysis. We also provide insight on other investors’ behavior, which can be very helpful in making decisions and predictions. It all comes together on your personalized dashboard, where users can drag and drop the layout and functionality of their home screen. 

Defy Trends is creating scalable solutions for cryptocurrency data analytics. Do you see your platform as being more attractive to retail investors, or are institutional investors more likely to need these tools?

These tools are available for anyone to use, and any investor will be able to see the benefits of using them. Retail investors will have access to real-time market analysis, which has largely been unavailable to retail investors in traditional markets as well as the crypto market. DeFi was meant to give everyone access to the financial tools we need to be successful and Defy Trends is the final piece to that puzzle. Having the tools isn’t always enough when you don’t know how to use them. 

But it will also give institutional investors a reason to finally enter the crypto space. Regardless of how much money they have, many large institutions don’t have experience in crypto. They are trying to dip their toes in, but they are people just like us and don’t always have time to learn everything. If we give them the comfort and confidence to take that step, it will benefit crypto as a whole by introducing large investors. 

Nations like the USA are more supportive of cryptocurrencies than others, but the USA is looking for ways to regulate the markets. Do you see a role for your platform with governmental oversight of cryptocurrency markets?

Being able to analyze the data will definitely help stabilize the volatility in the industry. We don’t work with the government directly, but anyone who helps stop scams and money laundering schemes is at least indirectly helping centralized entities to put a stop to these things. The Defy Trends Index and social sentiment analysis will help prevent overvalued coins or those not supported by any communities from gaining traction. If your coin is overvalued or is not supported by any social sentiment, it will not be considered a smart investment.

How do you integrate your token into the platform? What are some of the tokenomics for a service like this?

So, Defy Trends has a total supply of one billion tokens, fifteen percent of the total supply is allocated for the token sale and a big chunk, twenty-five percent, is set aside as a reward for Defy token holders who use our staking platform. For us, the team will get twenty percent. We will use seventeen percent for marketing and then eleven for research and development and maintenance of the system. Two percent will go to DEX listing, which is standard. For the rest, we will give them to the ecosystem and the advisors. 

You can earn Defy tokens as an independent researcher if you provide new research that winds up bringing value or benefit to the community and institutions involved. You can also earn increased functionality from the platform through staking like data feeds, monthly subscriptions, and educational materials. And of course, it will be a governance token for voting purposes. Defy holders can vote on community governance issues and utilities. Finally, anyone who is staking Defy will be entered into a monthly lottery to win a reward.

Do you see your platform as solely focused on investment and returns, or is there an aspect of social responsibility involved with Defy? 

Yes, so I will point out two previous answers and then add another. First, helping retail investors take the final step towards financial security and independence is an extremely important aspect of social welfare. Second, preventing scams and making sure the average investor is able to hold onto their money and build wealth is part of our responsibility. We help new investors make smart choices.

We also have the Sustainability Index mentioned before. Any new company, regardless of the industry, should begin taking steps towards a sustainable future. We should all be a part of the solution. Our platform helps investors be a part of that solution and make the decision to support the environment every day.
 


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