LG Display Life Display Group Head Lee introduces the natural color of OLED.EX
LG Display Life Display Group Head Lee introduces the natural color of OLED.EX
  • Jung Jun-ho
  • 승인 2022.04.07 12:28
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LG Display Life Display Group Head (Executive Vice President) Lee Hyun-woo / Courtesy of LG Display

LG Display Life Display Group Head (Executive Vice President) Lee Hyun-woo attended the '2022 OLED KOREA Conference' held in Haeundae, Busan today and introduced the evolving experience of OLED.

Lee introduced the next-generation TV panel OLED.EX, which increases screen brightness by 30% and reproduces natural colors more precisely, created as a result of LG Display's OLED technology innovation.

"As a result of analyzing the color distribution of content such as over-the-air and OTT videos that customers mainly watch, 70% of the images were in the high-brightness area adjacent to white," He said. “There are very few videos that use primary colors or colors that combine only primary colors."

“It is more important to improve the image quality in the color gamut near white, and it is effective in realizing realistic images,” He continued. “By improving the screen brightness of OLED.EX, LG Display has completed a display that is closer to natural color expression."

"Even in technology that maximizes the difference between the bright and dark parts of the screen, OLEDs with infinite contrast ratio can express the exact screen brightness required by content," He said. “With EX technology, HDR implementation performance has been further improved.”

"OLED.EX is an eco-friendly display that is comfortable for the eyes and minimizes the harmful blue light despite the improved screen brightness," He introduced.

“LG Display is promoting gaming, transparent, and portable OLEDs as new business areas beyond TVs based on OLED.EX technology,” He added.

Meanwhile, LG Display is planning to mass-produce 48-inch and 42-inch OLED panels optimized for gaming this year, targeting the global market, providing customers with a maximized sense of immersion with the unique excellent picture quality and fast response speed of gaming OLED.

In the case of transparent OLED, the company is expanding the market with scalability to various industrial fields such as signage, mobility, architecture, and home interior, and plans to increase the utility value by adding size and improving transparency in the future.

In the case of portable OLED, LG Display is expected to enable various lifestyles beyond the boundaries of space by providing excellent picture quality, eye comfort, and perfect portability as a light and thin large-screen personal display.


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