Sales of the Samsung "Star" Mobile Phone Surpass 30 Million Units in Record Time
Sales of the Samsung "Star" Mobile Phone Surpass 30 Million Units in Record Time
  • Korea IT Times
  • 승인 2010.12.23 11:13
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Seoul, Korea, December 23, 2010 -Samsung Electronics Co., Ltd., a leading mobile phone provider, has announced that the sales of the Samsung Star have surpassed 30 million units. The Star (S5230) reached this milestone faster than any other devices in Samsung's history, launched in May 2009.

The Star has consistently sold well since its release, hitting the 10 million sales mark after only six months and 20 million in just one year. Across Europe, where it first became available, the Star has sold 15 million units; it achieved similar success in Latin America (5 million units), Russia (3 million units) and China (1 million units). Notably, the Samsung Star has also topped bestseller phone lists in Germany and Austria.

The Star becomes the second Samsung mobile phone to sell 30 million units, with the Samsung E250 previously achieving this feat - however, the Star has reached this milestone in a little over half the time, demonstrating the growth and evolution in the mobile industry.

Created for the next generation of mobile users with a stylish design and powerful multimedia features, the Star has been promoted through localized marketing programs tailored to each region and country. Samsung has held experiential Mobile Live events across the globe in Europe, Central and South America, the Middle East, Africa and in Southeast Asia.

"We are very pleased with the phenomenal success of the Samsung Star," said YH Lee, senior vice president of Marketing for the Mobile Communications Business at Samsung Electronics. "Samsung is aiming to take the lead in the global full touch-screen mobile and dominate the market with our diverse product line up and customized marketing approach."

About the Samsung Star (S5230)

The Samsung Star comes with the latest multimedia features in a slim and compact body that measures a mere 11.9 mm. Adopting a 3.0-inch WQVGA full-touch screen and Samsung's TouchWiz User Interface with Mobile Widgets, the phone enables its users to access features easily and intuitively. Using "Photo Contact," users can call a contact by simply touching an appointed image.

The Samsung Star boasts a 3.2 mega-pixel camera featuring SmileShot and video recording supporting QVGA at 15fps. It supports multi-format and DNSe for ease of use and enhanced sound quality. The phone also features music recognition using Shazam's "Find Music" service. To allow users to store diverse multimedia content, the S5230 has 50MB of internal memory with an external memory slot for microSD cards up to 8GB.

Samsung Star users can enjoy full Internet browsing, with an accelerometer sensor allowing the onscreen image to automatically adjust as you rotate the phone. For convenience, the phone also supports an onscreen QWERTY keyboard, "Smart Unlock" and handwriting features.



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