January 12, 2011 - Samsung Electronics., Ltd, reiterates its support for Asian football fans through its continued partnership with the Asian Football Confederation (AFC) Asian Cup Qatar 2011, which is held from January 7thuntil January 29th in Doha, Qatar.
As the AFC Asian Cup Qatar 2011 Official Sponsor for the Mobile and Semiconductor category, Samsung will offer AFC Asian Cup Qatar 2011 crowds exciting on-site, as well as off-site, activities through its mobile and online technologies to enhance their experience and fun at the tournament.
Activities include a newly launched mobile application called Samsung Scouter, which will let fans enjoy football and AFC Asian Cup Qatar 2011 in a smarter way, and the Samsung Galaxy Fan Café featuring interactive and hands-on demos of Samsung's latest mobile technology.
The presentation of the Samsung "Man of the Match", rewarding the most outstanding player of the game, is one of the key promotions taking place within the stadium, and Samsung will also provide support for the Player Escorts program in 12 matches.
In addition to these efforts on the ground and via mobile, Samsung is also running an online promotion, "Be Proud, Support Your Country", on its Samsung Mobile MENA (Middle East and North Africa) facebook community (www.facebook.com/samsungmobilemena).
"This is our second time as official sponsor for the AFC Asian Cup Qatar 2011, and Samsung is proud of its continued association with this prestigious event, which demonstrates our passion for the game of football. We hope our latest mobile technology and mix of on-site activities will bring a new level of excitement and experience to football fans and connect people across Asia," said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing, Samsung Electronics.
"Partnering with Samsung signifies a great opportunity for our audience to get in contact with smarter technologies from the AFC and Samsung, which ultimately creates a more memorable experience for fans following the competition. The AFC recognizes Samsung for its diverse efforts in making this sporting event more visible and exciting, enabling more engagement with sports fans." said Mr. Mohammed Bin Hammam, the President of AFC (Asian Football Confederation).
"Samsung Scouter" - a newly launched mobile application
Launched for the AFC Asian Cup Qatar 2011, this Android/Bada OS based mobile football application is available on Samsung's latest smart devices, the GALAXY Tab, Galaxy S, Wave I and Wave II smart devices.
Downloadable from the Android Market or from the Samsung Apps Store (www.samsungapps.com), Samsung Scouter puts exclusive content from the AFC's MatchCast service into the hands of football fans. Matchcast displays real-time information and statistics from the Player Tracking System which is refreshed every 20 seconds. Using Samsung Scouter, fans will be able to stay tuned to real time performance data on individual players and teams, such as pass accuracy and sprint speeds. The mobile application also lets users make direct comparisons on player and team performance and is customizable to enable fans to tailor the information they want to see.
Samsung Galaxy Fan Café
Samsung will fuel football fever by bringing football enthusiasts together at its Galaxy Fan Café located within the AFC Fan Zone area. The Galaxy Fan Café will offer visitors a fun and relaxed atmosphere to enjoy the AFC Asian Cup experience, along with exciting hands-on demos and digital applications customized for the AFC Asian Cup Qatar 2011. Other activities include an interactive football quiz, photo opportunities and an application to measure how loud fans can cheer for their favorite teams.
In Stadium Programs - Samsung "Man of the Match" Presentation, "Fan of the Match" Event
At each game, a player selected by the AFC will receive the Samsung "Man of the Match" award which distinguishes outstanding performance and fair play. In connection with this, "Fan of the Match", a promotion event for the stadium audience and Samsung Galaxy Fan Café visitors will take place at all matches. Using SMS, participants will be able to guess who will become the Samsung "Man of the Match" player for each game, and prizes including an autographed official football will be given to selected winners.
Samsung remains a fervent supporter of sport and is involved in some of the most prominent and visible global sporting sponsorships including; the Olympic Games, the Asian Games, in addition to sponsoring the IAAF Athletics Championships as well as the prestigious Chelsea Football Club.
Facebook Promotion - "Be Proud, Support Your Country"
Samsung's online promotion for the AFC Asian Cup Qatar 2011 is currently running on the Samsung Mobile MENA (Middle East and North Africa) facebook community. It is a fan-centric competition that allows participants to submit messages cheering on their favorite teams playing in the AFC Asian Cup Qatar 2011. Players who submit the seven best "cheers" will win a pair of return tickets to watch the AFC Asian Cup Qatar 2011 Finals. To participate, please visit www.facebook.com/samsungmobilemena.
