With the help of Korean painter Seung-rim Ha, LG added a hint of glamour and much needed sparkle to appliances, such as refrigerators, washers, and dryers. If the realty markets in the U.S. can make a full recovery, this could open the opportunity for LG to make an enormous profit in the target market of high-income housing. The artsy appliances could present a hint of uniqueness and beauty to any space that could be the answer to the dreams of the wealthy striving to set their homes apart from others.
Just as the rest of LG appliances, this line comes with an outstanding warranty and high-tech features that satisfies consumers around the world. There is no question that LG has a great reputation around that world that could extend its reach to the art lovers of any income level.
Although it is unclear if LG plans to extend its line to other nations, it is definite that its products catch the eyes of the foreigners who enter Korea. Perhaps LG plans to introduce another line customized to fit the demands of individual markets. As everyone can agree, there is always room for beauty no matter where it is.