“Living with Effects” – Merck’s motto at this year’s European Coatings Show in Nuremberg
“Living with Effects” – Merck’s motto at this year’s European Coatings Show in Nuremberg
  • Korea IT Times
  • 승인 2011.03.03 09:24
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Pearl-luster effects and shades of color impart that special something to both objects of everyday life and luxury goods. This is made possible by adding effect pigments to colors and paints. Merck KGaA, one of the world's leading producers of effect pigments, will be present at the European Coatings Show (ECS) in Nuremberg, Germany from March 29 to 31, 2011. In Hall 9, Stand 521, Merck will showcase fascinating application examples for a diversity of its effect pigments under the motto "Living with effects".

Sparkling, colorful design to feel and touch
The use of effect pigments imparts something very special to everyday objects. That is exactly what Merck is showing at its stand as a real live experience. For example, mannequins of IDW (International Display Works) GmbH are wearing a rucksack and an Uvex helmet glittering with the intense color effects of the Pyrisma® range. These interference pigments are based on natural mica and stand out due to their exceptional color saturation.

The field of architecture also benefits from effect pigments that offer numerous design possibilities in terms of colors and paints. The painted wooden floor of the Merck stand is a prime example of this. It has been coated with Colorstream®, an effect pigment with a fascinating color travel effect depending on the angle of viewing.

Besides architecture, effect pigments open up immense possibilities particularly in the automotive industry. The Merck stand also presents an Audi A7 Sportback painted with "Daytona Gray Pearl Effect." The intense sparkle of a silver-white pigment of the Xirallic® range makes this coating a fascinating eye catcher. Other effect pigments from Merck are also encountered everywhere in daily life. Iriodin® Icy White features tones of white with a silky sheen, while the Iriodin® GP range shows a unique flop behavior. Due to its semi-transparency, the green body color does not shift into its complementary color as is usually the case with interference pigments.

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