In a new collaboration bringing together art, technology and community, San Francisco Hep B Free is partnering with The Jubilee Project to end hepatitis B disease and liver cancer by encouraging the public to simply view a music video.
For every view that the indie rock band Rooftop Pursuit receives for their latest single "Why I Sing" in the month of April, sponsors will each donate a penny. With two sponsors for example, each view will guarantee a donation of 2 cents towards Hep B awareness.
The Jubilee Project produced the video and conceptualized the campaign. "Why I Sing" follows the story of a girl with Hepatitis B.
100% of the funds raised will be donated directly to Hep B Free America. "We wanted to be involved in raising awareness for hepatitis B because of the prominence of the disease in the API community and among our own friends and families," said Eddie Lee, co-founder of The Jubilee Project. "We have to end hepatitis B transmission today, and the first step is awareness."
Also known as the "Silent Killer," Hep B currently affects 1 in 10 Asian Pacific Islanders, compared to 1 in 1,000 of the general public, and is the primary cause of liver cancer. Despite this, Hep B can be prevented with by vaccine, and treatments prevent liver cancer.
The Jubilee Project is also seeking sponsors to support this effort. Sponsors offer one penny per view, but can cap how much they ultimately choose to donate, as low as $50. Find out how you can become a sponsor:
firstname.lastname@example.org. Funds will be used for national Hep B Free efforts to end Hep B and liver cancer including public awareness, clinician education, screening, vaccination and linkage to care.
"Hep B Free has a multi platform approach to outreach," says Hep B Free co-founder Ted Fang, director of the AsianWeek Foundation. "Not only are we on the ground with person to person connections, but we are also spreading the word and raising money using social media, events, partnerships, foundations and business partners."