Merck Korea, to Share Time-Honored Success Factors with New Brand Launch
Merck Korea, to Share Time-Honored Success Factors with New Brand Launch
  • Korea IT Times
  • 승인 2011.06.01 08:59
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Merck Korea (President/Representative Director: Juergen Koenig), the Korean affiliate of Germany-based Merck KGaA, will have a press briefing today on its all brands as new corporate identity in post merger integration and its strategy to sustain growth for more than three centuries.

In the briefing, the company will talk about the Merck Way which describes management principles for its sustained economic success and the driver of necessary changes, as well as strategies to make it different from others plus industry future forecast.

"Merck family has been running the firm as a public and a family company under a unique culture which is called Merck Way. These principles have created a culture in which every individual can make a difference and all employees are empowered to lead changes for our continuous success. To many companies, culture is a luxury. To us, it is the foundation for our action" said Juergen Koenig. "I hope our experience can serve as a motivator for many Korean companies preparing for the future."

Driven by values, principles and innovation, Merck is a leader in the pioneering of technologies in the area of medicine and chemical industry, and seeks to create more opportunities for success in its cultural competence.

Merck has been paid attention in Korea since top managers introduced its experience and know-how as a long-established family company through a raft of televised lectures and media interviews. On April 2010, it was in the spotlight again when the Korean unit decided to use only English job titles, aiming at open and effective communications within the organization. Local employees call each other by name with a suffix of 'nim.'


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