Intel Celebrates Your Life
Intel Celebrates Your Life
  • Natasha Willhite, US Correspondent of Korea IT Tim
  • 승인 2011.06.02 09:33
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Minnesota, USA -June 1, 2011- In the past we covered ways in which to use Facebook as an effective marketing tool. Today, we are facing a reminder on how important it is for businesses to be on the cutting edge when presenting themselves to the public. After previewing Intel's advertisement using Facebook, known as 'The Museum of Me', it is unlikely anything or anyone can top it! In addition to getting users to voluntarily become a part of its personalized advertisement, it gains all the valuable information about the users; Intel simply requests all the information that it needs -basically the access to everything in a profile - to put together the personalized movie about someone's social networking life. In the end, the movie gives the illusion of zooming out from a personalized video that is linked to other pictures when the words, "Visualize yourself" appear.

You can see pictures of your deemed
Intel broke up its 'Museum of Me' movie into several different rooms: friends; profile photos; location markers on maps; most said words; likes; links; photos; and finally videos. The floating of all these images and phrases continues with the motion that can be seen in its previous television advertisements; the consistency reminds people of who created this exhibit for them and the reason that they should continue to use its products.

 

Intel intrigues users by putting their lives in the spotlight; as humans, we cannot resist knowing what our activities say about us and what other people could perceive from our activities. Plus, all of us are curious about the data stored about us so this gives us a chance to preview it. Facebook will not just display this for us, so Intel is giving us a unique way of seeing this.

For some, it may be scary to give all their data over without having a clear idea on how it could be used. Undoubtedly it will be used to better target individuals, but in the short-run it is just to display a new art - our individual lives. Clearly, Intel is celebrating our digital lives and it provides most of us access to this part of life -at least I never owned a computer without an Intel processor.

After coming across previous applications that would request access to use particular information that is not evidently necessary, it is refreshing that every bit of it is obviously being used to create these Exhibits for Facebook users. Even though I am adamant about not using applications or anything that asks me to give access to any of my information, I could not resist giving Intel access to my profile so that I could see the museum exhibit it would create for me.

To become a part of this masterpiece, visit: http://www.intel.com/museumofme/r/index.htm.



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