Strong Showing Domestic IT Capability
The recently held "ITU Telecom Asia 2004" proved to be a highly competitive forum for the latest information technology. Major telecoms from home and abroad unveiled their most advanced developments in the fields of mobile, wireless communication, Internet, broadcasting in order to take aim at the Asian market that is a world leader in its provision of ultramodern telecommunications services.
Domestic communication providers that boast the world's highest quality IT infra displayed their wire/wireless integration convergence network technologies such as BcN and DMB, not to mention high-speed Internet. In addition, their exhibit profile included new ICTs such as telematics, home networks and RFID that define the approaching "Ubiquitous" era.
These new technologies - unknown even in some advanced countries - have served as catalysts to boost the Korean IT sector.
The Electronics and Telecommunications Research Institute (ETRI, for example, demonstrated how Unlicensed Mobile Access (UMA) technology can be applied seamlessly to wire/wireless Internet network services.
Moreover, domestic cellular phone manufacturers showcased new products including a 3-million pixel camera phone, "world phones" that simultaneously support satellite DMB, MP3, WCDMA, threedimensions games, and CDMA as well as GSM telephony. Although European firms such as Nokia failed to attend in large numbers, The ITU Telecom Asia proved to be a place to compare Japanese, Korean and Chinese technology. Japan's NTT DoCoMo and Toshiba, displayed, respectively, their Freedom of Mobile Multimedia Access (FOMA) as well as digital home system; and next-generation communication solutions such as 3G, high wireless LAN, and DMB.
IBM, HP, and Sun Microsystems staked out their new competitive strategies by presenting appropriate business support systems in the new technology environment. Intel demonstrated a "digital home" where PCs interacted with household appliances so demonstrating its strength in wireless telecommunication networks.
HP also promoted its wireless electronics education and "smart home" concepts plus a new style PDA phone. Lucent Technologies and Alcatel presented their wireless networking as well as their network management software and IP routers.
The Busan ITU Telecom Asia also advanced the cause of Asian IT diplomacy. IT ministers plus vice ministers from 30 countries such as China, Japan, Russia, Thailand, Syria, Iran, Kuwait, and Israel attended in large numbers.
Korean information minister Chin Dae-je and vice minister Kim Chang-kon interacted with their counterparts from Northeast Asia and the Middle East to further bilateral IT cooperation, focusing on promoting egovernment and the spread of high-speed Internet networks to solve the continent's "information gap."
Korean, Chinese and Japanese vice ministers additionally discussed methods of cooperation regarding the chief pending IT issues such as digital broadcasting and Radio Frequency Identification Solutions (RFID).
IT ministers from the Middle East wanted to know how the IT sector of Korea, not an oilproducing nation, has grown so rapidly. In the forum sessions, British e-commerce minister Stephen Timms spoke on the development of Korean IT, while Qualcomm chair and CEO Dr. Irwin Mark Jacobs gave a presentation on the IT market's pending issues.
Hyung Tae-gun, head of the Korean information ministry's ICT Cooperation Bureau explained, "The Ministry's efforts at ITU Telecom Asia are concentrated on fostering cooperative IT relations between domestic firms, our policy decision-makers and overseas CEOs."
The "Ubiquitous' Revolution" Began in Asia
At the opening ceremony of the ITU Telecom Asia 2004 President Roh Moo-hyun of the Republic of Korea proclaimed that "Asia has emerged as a force to assume the leadership of world IT market," adding the Ubiquitous revolution of communications any place, anytime and anywhere began in Asia.
He emphasized that Asian corporations account for over 35 percent of the world's IT market, one which is expanding continuously, particularly in the case of Korea where twothirds of the population use Internet. Mr. Roh said that Korea will become the IT hub of Northeast Asia by nurturing new industries such as next-generation mobile communications, and the digital industry while continuously expanding its informatization base that will include the construction of the super high-speed Internet network by 2010.
Specifically, the President stressed that Asia is the engine of the world economy and should serve as a catalyst for global prosperity through rational form and fair competition. In support, Mr. Yoshio Utsumi, secretary general of the International Telecommunication Union said, "Asia's accomplishments are dazzling," pointing out that the ITU Telecom Asia 2004 theme, "Asia Leading the Future" is difficult for non-Asia nations to accept, but in reality it is difficult to deny. He added that Asia will spearhead advances in the global IT industry in the coming years, pointing out that Korea is a high-speed Internet power, India is a hub of software development as well as outsourcing, and Singapore is a stunning example of egovernment in action.
Global IT Firms Face Off with Communication Solutions
The ITU Telecom Asia 2004 was an opportunity for IBM, HP, and Sun Microsystems to show how they intend to capture the communications market at home at abroad via their mobile application, Internet TV, next-generation OS (operation system), and terminal solutions.
IBM's theme at this event was "IBM Ondemand" and "Smarthome" underpinned by its solutions such as WBIT, an integration application system, and BSS/OSS (Business and Operation Support Systems) that can control customer data effectively, its Ondemand Workplace to manage the Intranet of communication firms more efficiently, and SPDE (Service Provider Delivery Environment).The company has introduced a next-generation network (NGN) service that can transmit data through a virtual private network based on IP contact centers that includes a Linux-based integration platform for information communication. Of particular note is that IBM opened an IP-T (Integrated Platform for Telecommunication) to the public for the first time in Asia at the ITU and held a demonstration whereby household appliances in France were controlled via the Web from the floor of the Busan exhibition hall.
HP Korea pavilion was a retrenched version of Cool Town, a demonstration center HP set up in Singapore featuring futureoriented technologies associated with mobile machinery, mobile communications, networking and the Web.
Visitors showed strong interest in the Swingphone iPAQ RW6100 HP developed in concert with KT and equipped with wireless LAN and CDMA communication capability, the HP mobile platform (mSDP), HP digital media platform (DMP), content distribution/delivery (CDD), and HP media storage.
The theme of Sun Microsystems Korea, meanwhile, was "Java." Sun looked on ITU Telecom 2004 as an opportunity to strengthen its position as a software and solution provider by presenting a plethora of Java-based applications. The company also demonstrated how Java technology could control household appliances via a cellular phone or PDA. Also, Sun's "Looking Glass" next-generation desktop operation system made its debut at the ITU.
Korean Telecom Majors Stake Out Future Markets with 3G Products
Attracting the most attention was the competing 3G cellular phone lineups of domestic players Samsung Electronics, LG Electronics and Pantech & Curitel. Samsung Electronics aimed to reinforce its status as a leading communications firm, presenting its super-mini slide-up camera phone, its 2- million pixel camcorder phone, and megapixel slide camera phone. The company unveiled a camera phone loaded with a 1.5- gigabite capacity HDD, the first of its kind in terminal applications. Further, the company showed off its technological edge and design leadership in cellular phones by displaying portable phones equipped with diverse stateof- the-art functions such as satellite Digital Multimedia Broadcasting (DMB).
Samsung Electronics prepared a separate space where visitors could experience the full range of ultra-modern cell phone functions at firsthand. Also, the company demonstrated its edge in the systems and equipment field by exhibiting its next-generation mobile communication system (V.5 BTS) as well as its IP-based next-generation set-top box and wireless IP phone.
LG Electronics placed emphasis on consolidating the company's image as a "global player" across Asia by showcasing its new 3G products. Within its 500-square meter pavilion at the BEXCO, the company displayed an exciting range of state-of-the-art telecommunication products such as a satellite DMB phone, mega-pixel DiCa phone plus strategic models designed for individual overseas regions along with a Wideband Code Division Multiple Access (W-CDMA) system under the theme, "Life's Good." LG Electronics is spearheading the world's WCDMA cellular phone market by concluding a large supply contract with Hutchison and Orange and is now concentrating on boosting its "LG portable phone" brand image along with an innovative new product lineup aimed at the European and Asia GSM markets.
To demonstrate the impact of mobile telephony on everyday life, an LG Electronics exhibit portrayed scenes from everyday life where cell phones were in use -- the office, caf, street and the interior of a home -- under the title "One Fine Day with LG Mobile."
Pantech took part in this year's ITU event under the banner "Cellular Phone Convergence" with products equipped with high-end functions such as 3D games, TV, fingerprint recognition, push-to-talk (PTT), and W-CDMA capability. As part of Pantech's strategy to become one of the 5 world's major cellular phone manufacturers, the company took the opportunity of the event to unveil its innovative PH-S3500 3D cellular phone.
Chinese Communication Equipment Firms Emerge as Strong Players
One of the salient features of ITU Telecom Asia was the strong presence of Chinese communication firms, indicating the huge potential of the lively Chinese market. Thanks to its vast (1.3-billion) population and intensive investment in R&D, Chinese communication equipment firms are rapidly emerging as challengers for the leadership of the Asian and global equipment market. In the past, these manufacturers simply supplied transnational corporations on an OEM basis, or acted as middlemen in distributing their products in the Chinese market. However, they have since grown to become large-sized enterprises as the Chinese IT market advanced rapidly during the 1990s and their technology levels are now much higher since concluding strategic partnerships with their previous customers, the global communication manufacturers. With this advantage, major Chinese equipment producers such as Huawei Technologies, ZTE, Alcatel-Shanghai Bell have made inroads into the Southeast Asia market to unseat Taiwanese firms and furthermore are expanding their exports to Korea, Japan, Europe, and the United States.
The Chinese equipment majors unfolded their new aggressive sales marketing stance by occupying a large-scale booth and dispatching large contingents of personnel. The overseas buyers and representatives of domestic IT firms who concerned crowded into the booth were able to confirm first hand the new strength of China in this pivotal IT field.
Korea Demonstrates E-government Advances
Meanwhile, the Korean government ably displayed the degree to which it has become IT-based through its "E-government Pavilion." The pavilion showed how numerous official matters are dealt with via computerization, from the Seoul district office district of Gangnam-gu to the Ministry of Government Administration and Home Affairs, the Ministry of Agriculture & Forestry, and the Ministry of Culture and Tourism.
Pakistan, Iran, Egypt, Canada, and Japan also held national pavilions to demonstrate the prowess of their respective IT industries. With firms such as Sony, Sanyo and NTT DoCoMo displaying leading - edge multimedia products and communication equipment, the Busan ITU Telecom Asia enabled domestic Korean firms to see how their technologies shaped up against those of their Japanese competitors.
"Convergence will Provide the Breakthrough in the Mobile Communication Market"
>>Asia will be Able to Achieve Another Billion Subscribers by 2010 Through Adopting Advanced Technologies an Early Stage.
"Convergence means the development of new businesses rather than the simple integration of existing business areas. It presents new opportunity for the domestic communication market which is approaching the mature stage," Said Kim Shin-bae, CEO of SK Telecom in his keynote speech, "Individual growth phase case studies and strategies to expand the mobile communication market."
"As opposed to the American and European communication markets which experienced a proliferation of wired communication technologies first, Asian markets had more opportunity to adopt more advanced technologies at the early stage of the provision of services," said Mr. Kim in his keynote speech. "The Asian-Pacific communication markets including China and India have secured over 1 billion subscribers this year. By 2008, 24percent and 36percent of total population in these areas, respectively, is forecast to subscribe to wired and wireless communication services. If this trend continues, the region is likely to see another 1 billion subscribers by 2010."
In regard to growth-stage business strategies, the SK Telecom CEO said there were large differences among Asian countries in terms of when their respective communication industries began to develop, national communication policy and economic circumstances. He said it was necessary to differentiate business strategies according to conditions in each country. For example, the stable and popular cellular technology is appropriate for a country at the introduction stage.
Mr. Kim took Korea as an example of the country in the growth stage. He said subscription rates by age group showed variations from 10 percent to 70 percent in the Korean mobile communication market in 1999. In this kind of market situation, segment marketing rather than a comprehensive model is recommended, focusing on the major age groups.
On the business strategies of the countries in the mature stage of mobile communications, he shortly recommended the "implementation of convergence and ubiquitous technologies."
He said that convergence did not mean the simple integration of businesses areas but the development of new businesses to expand the total market size. Ubiquitous technologies enabled numerous tasks in daily life to be controlled via a network. It will extend the scope of communication to appliances and machinery. "It will be very difficult to estimate these demands," said Mr. Kim.
"Java Platform will be in Vanguard of Mobile Telecom Development"
>>Son Strikes Licensing Agreement with KTF
"Java platforms are employed by 93 communication service providers worldwide. In addition, over 305 million handsets use a Java platform at present," said Eric Chu, J2ME business and marketing director, Consumer & Mobile Systems Group, Sun Microsystems Korea.
Mr. Chu was visiting the Busan ITU to sign a Java license agreement with KTF. "Java platform provides stable solutions," he said. "With its continuous improvement in performance, it has bright future. Java platform will be in the vanguard of the communication market of the future."
At ITU Telecom Asia 2004 Busan, Sun Microsystems Korea introduced a wide range of Java-based applications including a nextgeneration "Looking glass" desktop PC operating system. Sun expects the Busan ITU to provide an opportunity for the company to reinforce its foothold as a top software and solution provider.
Sun has optimized existing Java technologies for consumer electronics and mobile devices to form J2ME technologies for small-scale Java environment applications. The company demonstrated its J2ME technologies in mobile phones, PDAs and post-PCs at the Busan ITU.
"At the Busan ITU, Sun plans to highlight the fact that Sun created the mobile program development language, Java and promote cooperative relationships with Korean mobile communication service providers to write the roadmap of Java technology development," said Mr. Chu.
In particular, the company signed a licensing agreement with KTF. With the agreement, three domestic mobile service providers including SKT and KT adopted the Java platform.
"The licensing agreement with KTF plays an important role in proving the excellence of Java. Sun strengthened its foothold to lead the competition in the Korean wireless Internet standards," said Mr. Chu. "The employment of WIPI as a Korean wireless Internet platform will serve as a momentum to spread Java technologies, the key component of WIPI. Sun will sign a Java platform licensing agreement with China Unicom sooner or later."
Canada is One of The World's most "Connected" Countries
>>Busan ITU Shows Big Potential of Industry, Region
"Asia is an excellent technology partner for Canada and in particular, in terms of IT cooperation between Korea and Canada, I believe that a number of things could be done in coming years."
Newly arrived Canadian Ambassador to Korea, Marius Grinius, said in an interview with The Korea IT Times during the ITU Busan Telecom Asia that he was deeply impressed by the Exhibition's scale as well the big potential it represented to be explored.
First off, as the Canada Pavilion highlights he didn't forget to underline Canada's leading edge technologies that were demonstrated in its pavilion at the Bexco Convention Centre, Busan, Korea. He explained that the Government of Canada intends to host a series of high-tech demonstrations streamed through a holographic advanced vision display interface called HoloPoint, developed by Canadian firm Jestertek.
The Ambassador said, "HoloPoint gives you complete mouse replacement control that works seamlessly with any program. Users need simply point inside a control frame to control interactive content on any size screen."
Regarding the stste of ICT in Canada, Amb. Grinius noted, "Canada is one of the most connected countries in the world. It was the first country to connect all of its public schools and libraries to the Internet." He emphasized that this emphasis on highspeed Internet connection will encourage partnerships and allow all communities and businesses to participate in the new-networked economy.
Along with Amb. Grinius, Government of Canada officials including Ms. Mary Carman, Associate Assistant Deputy Minister of Canada's industry ministry, helped over 20 of Canada's leading information and communication technologies (ICT) firms at ITU Telecom Asia 2004, Asia's most prestigious telecommunications event, to find potential foreign partners.
Amb. Grinius said, "Working with Canadian companies, the Government of Canada will assist continuously in developing business opportunities for Canadian
[ITU Booth Visit / Lucent Technologies]
Exciting New Business Solutions Exhibited
>>Lucent to Supply IP Management SW to KT
Lucent Technologies participated in the Busan ITU through the largest booth among overseas participants. Lucent displayed its equipment at the booth on the first floor and provided additional space for business talks. The booth focused on the company's technological competence, its leadership in the global wire and wireless communication equipment markets, its vision of future communication networks and technological innovation at its research institute.
Under the theme "More than Building Networks, Building Business," the company introduced a wide range of solutions for new businesses. In particular, the company highlighted its own solutions to create greater profit and new services, the largest concern of communication service providers.
Lucent introduced its "Accelerate" solution as a VoIP strategy to create more value through next-generation integrated networks, rather than the VoIP of simple Internet telephone technology. The Accelerate solution enables users to get services at any time and place on any network base regardless of the device used.
Lucent also exhibited its convergence technologies. The company staged a dozen live demonstrations and other solutions-inaction that help smooth the transition to convergence networking for communication service providers and enterprises to cope with the trend to the integration of wire and wireless networks, and voice and data networks.
The company demonstrated its Accelerate enterprise solutions using the "Value over IPO" solution to help the evolution to the wideband integrated network. It also introduced its security, VoIP and UMTS solutions, plus its optical transmission system to provide a stable backbone network (the key element in convergence networks), and data networking equipment that assures high quality services.
Also demonstrated were the implementation of MSPP and OXC on the high-speed Internet, video and Ethernet through the next-generation intelligent optical transmission system, the "LambdaUnite MSSO," WDM system, and the integrated solution to narrow the information gap between developed and developing countries.
At a press conference during the event, Lucent Technologies signed a contract to supply IP management software to KT to build a new authentication system. The solution will provide customized supplementary services. The solution will be connected to other new authentication access and control systems to allocate IP to subscribers.
[ITU Booth Visit / SK Telecom]
New Ubiquitous Technologies Exhibited
>>Exhibits Include June, NATE, Satellite DMB and Digital Home
SK Telecom (www.sktelecom.com) introduced a raft of ubiquitous technologies in its 500-square meter booth at the ITU Telecom Asia 2004 to target the convergence environment.
Under the theme "Ubiquitous," SK Telecom exhibited its successful 3G multimedia service "June"; NATE, the company's platform for mobile and wireless Internet services; satellite DMB covering convergence areas such as communication, finance and communication broadcasting; the Digital Home; the Moneta Service that enables monetary transactions using a cellular phone at cash machines; and its Telematics services.
In addition, the company portrayed its 20-year history at an interpretive exhibit and presented its global vision based on its technological competence, the commercial value of its products and marketing know-how. In the forum during the exhibition, four SK Telecom executives including CEO Kim Shin-bae discussed industry mega-trends and technological developments with VIPs from global IT firms and government officials.
Through the exhibition, SK Telecom aims to promote its corporate images and reliability through the introduction of varied contents underpinned by technological competence and commercial value. The company plans to focus on forming relations with other participants who have the potential for collaboration or establish cooperative ties with them to make inroads into overseas markets. During the exhibition, top executives of the company had exchanges with other participants including overseas government officials responsible for IT policy and corporate executives to discuss ways to establish mutual cooperation.
"At ITU Telecom Asia 2004 Busan, SK Telecom is introducing its top-level technology to global IT leaders and is well positioned to find ways of cooperating with overseas companies in the fields of wireless Internet platforms, supplementary services and products, and networks," said the SK Telecom CEO. "We are reading the trends in global communication markets at the exhibition and they provide an excellent indication as to how new business opportunities might shape up."
[ITU Booth Visit/Canada Booth]
Canada Strives to Secure Foothold in Asian Market
>>Pavilion Promotes Edge in IT
The Canadian government's exclusive pavilion at ITU Telecom Asia 2004, the biggest telecom expo in Asia, aims to introduce the country's latest advances in information telecommunication technology.
Canada took the initiative of establishing national pavilion at this exhibition, an exceptional move for a non-Asian country, and fielded 50 government and industry representatives, so demonstrating the intensity of Canadian ambitions toward the Asian market.
Twenty participating Canadian companies displayed wireless solutions, multimedia and other top IT technologies at the national pavilion and individual booths, from where they are aggressively tapping business opportunities in Asian IT markets.
The large governmental delegation was dispatched to the show to reinvigorate technology exchanges with the Asia-Pacific region. The North American country is focusing on promoting its key technologies and topnotch IT infrastructure at this event.
Marius Grinius, Canadian ambassador to Korea, said, "Asia is the largest single market for telecom equipment and services, also the fastest growing in multimedia hardware, software and service, and most important technology partner."
He continued, "Through this show, we hope to consolidate cooperative relations in Asia-Pacific."
Canada is home to the R&D centers and production facilities of world-class global IT concerns. International consulting firms such as KPMG fingered Canada as the most costefficient and best location in which to do business. Moreover, Accenture selected Canada as the country where online-services for the general public ranked the best over the last four years.
Canada's wireless telecommunication, broadband networks and multimedia technology have an international-standard reputation. At ITU Telecom Asia 2004, Jestertek of Canada demonstrated its "HoloPoint" multimedia technology using holography interfacing. HoloPoint is nextgeneration display screen system installed in as many as 700 museums, exhibition halls and theme parks across the world, including the Smithsonian Museum and Disney Land.
HoloPoint replaces the traditional touch screen, whereby users simply point inside a control frame to control interactive content on any size screen. The HoloPoint demo drew a huge crowd of spectators.
Canadian participating companies include Advantech AMT (www.AdvantechAMT.com), Convedia (www.convedia.com), QiiQ Communications (www.qiiq.com), SR Telecom (www.srtelecom.com), Jestertek (www.jesterttek.com), MetroPhotonics (www.metrophotonics.com), Octanewave Software (www.octanewave.com), Ontario Exports Inc. (www.ontarioexportsinc.com), Open Text, Redknee Inc.(www.redknee.com), Sipro Lab Telecom (www.sipro.com), TelcoBridges (www.telcobridges.com), TILTEK Antennas (www.tiltek.com), VoiceAge Networks Corp. (www.voiceagenetworks.com), TeKnoWave (www.teknowave.com), Orbit iQ (www.orbitiq.com), and MIT (Mohawk Internet Technologies, (www.mohawk.ca).