Lack of Variety in Displayed Goods, Poor Participation, Critics Note
The "ITU Telecom Asia 2004," which began Sept. 6 with an opening ceremony, ended Sept. 11 with the hosting of the "Public Day" as the final event and the announcement that the Busan ITU Telecom Asia 2004 event achieved greater-than-expected economic results.
First off, the flow and direction of the next-generation IT industry have been set through the holding of the event. A total of 224 companies from 27 countries participated in the exhibition plus about 100,000 visitors - including ministers and vice ministers from 32 countries - attended the exhibition to sample IT technology at its most advanced.
It is estimated that about 47,000 people attended during the "Business Day" period (Sept. 7-10) and 50,000 others, including students, visited during the one Public Day (Sept. 11). According to the organizing committee of the Busan ITU Telecom Asia 2004, the event drew some 35,000 professional visitors, including foreign buyers.
In particular, about 28,000 or 80 percent of the total number of professional visitors came from the U.S., China, and Japan, placing the Busan ITU as one of the biggest international exhibitions held in Korea in terms of the number of attending foreign guests.
During the Business Day period (Sept. 7- 10) exclusively for participating companies, large companies, including KT, SK Telecom, Samsung, and LG, and 55 small and mediumsized companies, including Busan-based 25 smaller IT firms, concluded export contracts, exchanged MOUs or engaged in export consultations in a total of 900 instances. (580 for enterprises in the Korean Pavilion and 320 for individual companies).
In the case the large domestic enterprises, export consultations numbered nine for KT, seven for SK Telecom, seven for Samsung Electronics, seven for LG Electronics, 15 for Pantech, and seven for Hanaro Telecom.
An organizing committee official said, "The direct economic effects, including the costs for stay for domestic and foreign buyers and journalists are expected to reach about 200 billion won, slightly higher than the earlier expected total of 180 billion won."
He also added, "In the case of longer term results, including export consultations by Busan-based IT companies, which participated in the exhibition, the economic effects will be great and is currently the subject of study by the Busan Development Research Institute."
The deluxe hotels in the Haeundae Beach district, including the Paradise Hotel, which housed the administrative headquarters of ITU Telecom Asia and nearby large discount stores enjoyed brisk business during the event. About 4,000 guests drawn to the ITU event gathered in off-season Haeundae to crowd the Paradise (521 rooms), Marriott (363 rooms), Grand (321 rooms), and Chosun Beach (292 rooms) to capacity.
Another tangible result is that the regional exhibition and convention industry gained invaluable experience by holding an event of global stature such as the ITU Telecomm Asia.
Bae Soo-tae, secretary of the Busan ITU Telecom Organizing Committee, said, "Most of the attending foreign entrepreneurs said they were impressed by Busan's natural environment and infrastructure, so helping to boost the city's brand image to an overseas audience.
The international event, which attracted 224 companies from 27 countries, was a veritable showcase of next-generation IT (information technology) industry and enabled the domestic IT industry and the government to set the directions of their future endeavors.
However, it was pointed out that displayed goods centered on terminal-related products were lacking in terms of variety and that overall advanced new technologies were in short supply.
Domestic enterprises adopted the theme "Ubiquitous," under which they promoted their package of technologies and product that enable users to get information through network and communicate with each other at anytime and anywhere. Leading examples were communication broadcasting fusion, auto communication fusion, and nextgeneration mobile phones (DMB and WCDMA). However, there was nothing basically new and some critics even said the international event was inferior to many domestic ones in the same field.
At the initial stage of the event, proceedings were delayed by strict security searches, and insufficient preparations by the organizing committee to ensure the full operation of the press room and other facilities. Overall the total number of participating firms and visitors was smaller than the 2002 Hong Kong event.
In particular, global enterprises as Microsoft, Nokia, and Motorola did not attend and the number of companies from China, which has emerged as the world's largest IT market, fell from the originally planned 10 to five. Excepting domestic companies such as Samsung, KT, LG, and Pantech, most foreign enterprises undertook no marked PR activities, reflecting their low interest in the event.
Despite these negative factors, Yang Seung-taek, chairman of the organizing committee appraised the execution and results of the Busan ITU as a success. "For five days in September, I believe the event became a business were global IT enterprises and buyers were able to meet to mutual advantage," he said. "Despite the global IT business slump, we held this international event without let or hindrance and to the satisfaction of participants and visitors alike, demonstrating the fact that Korea is a major IT force in the world."
ITU Telecom had Direct Effect of Over 180 Billion Won
>>Trade Days prompts Negotiations on 900 Export Deals
Bae Su-tae of the National Coordination Committee of The ITU Busan Telecom Exhibition said in interview with The Korea IT Times that this year's ITU Telecom generated some 900 negotiations on exports deals (580 in the Korean pavilion and 320 among individual firms) during its Trade Days from September 6 through September 10.
Mr. Bae stressed "As to the exhibition's economic effect, there will be direct effects over 180 billion won," considering that over 100,000 visitors have experienced the ITU Busan Telecom. Moreover, the image-boosting effect for Busan will be considerable. The National Coordination Committee has spent roughly 6 billion won to prepare for the ITU Busan Telecom including 990 million won from the Ministry of Information and Communication (MIC), 3 billion won from the Metropolitan City of Busan, and 1.8 billion won it provided itself.
With current event serving as momentum, awareness about IT will be renewed, Mr. Bae pointed out, adding that Busan has the City's peculiar strengths of shipbuilding and port logistics.
Nevertheless, He pointed out Chinese firms did not come in numbers initially expected. It deserves noting that some 32 foreign ministers or vice ministers visited Busan during the exhibition period, Secretary General Bae said, adding 224 firms from 27 countries all worldwide demonstrated their state-of-the-art products as well as ultramodern services to the fullest.
"The Modular Communication Platform is the Key to the Success of the Communication Industry"
>>An Introduction to the Major Technologies of Intel's WiMax Silicon Products
"The development of innovative technologies and the construction of an international standards-based modular communication platform are the key factors for the success of communication industry," said Intel senior vice president and general manager, Sean M. Maloney. "To achieve success in the communication industry of the future, customer demands for seamless high-speed Internet access and innovative and exciting models should be satisfied. The industry has to create profit by providing better services through the development of innovative products based on international standards."
Intel introduced the technologies and features of the wireless wideband chips for its "WiMax" range of products that provide longdistance high-speed wireless Internet access for residential and enterprise customers.
Introducing the WiMax wireless wideband chips under the brand name "Rosedale," Mr. Maloney explained how efforts to accelerate the introduction of standard building blocks in communication infrastructure assured the success for Intel and its partners. He also explained how Intel had developed a broad scope of wideband technologies and high performance standard silicon suitable for integrated modular communication products in order to build the backbone of the nextgeneration communication infrastructure.
"Rosedale, a cost-effective system-on-chip to be applied to customer premise equipment (CPE), supports IEEE 802.16-2004, also known as IEEE 802.16REVd," said the Intel VP.
The IEEE 802.16-2004 or WiMax has emerged as new a wireless standard that enables long-distance wideband access services at DSL rates. Intel has already begun to supply Rosedale samples to its major customers.
The WiMax Forum will be held for compatibility testing among WiMax products and for purposes of certification. The forum plans to launch its first compatibility test and certification program in 2005.