Overview: Employed "World's Best Strategy" since 1994
Overview: Employed "World's Best Strategy" since 1994
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  • 승인 2004.12.01 12:01
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Samsung Electronics is relaunching itself as a global leader in the electronics industry and now occupies the No. 1 position in 8 products such as DRAAM, SRAM, TFT-LCD, monitors, VCRs, color TVs, flash memory and LDI through intensively pursing its "World's Best Strategy" since 1994.

The company has achieved exports of $10 billion and turnover of $1 billion for the first time among domestic manufacturing companies. In terms of the company's brand value also, Samsung Electronics has become one of the most valuable brands in the world, achieving 21st place at a value of $12.55 billion as of 2004.

Samsung Electronics' progress as a global firm is dazzling. In terms of its turnover, Samsung Electronics is on a steady rise, growing from 20.1 trillion won (1998), 26.2 trillion won (1999), 34.3 trillion won (2000), 32.4 trillion won (2001), 40.5 trillion won (2002), to 43.6 trillion won (2003), and 43.7 trillion won (by the third quarter of 2004).

In terms of exports Samsung Electronics claims 16.7% of all Korean corporations' overseas shipments as of the third quarter of 2004.

Samsung Electronics has consistently held the No. 1 spot in the DRAM field for the last 12 years.

Vice Chairman and CEO Jong-yong Yun said, "Samsung Electronics has achieved excellent results through a next-generation product-oriented differentiation strategy focusing on areas such as DDR2, and mobile DRAM. It has enhanced its No. 1 position by focusing on technology leadership in the next-generation market as well as through timely investments."

Samsung has also held the No. 1 position in SRAM for 9 years since 1995, currently occupying a market share of 32.9%. Samsung Electronics has continuously strengthened its technology as well as market leadership by pre-development of the highest speed products in the field such as 72M DDR3 SRAM, and thereby achieved the world's largest turnover in these products.

In the case of flash memory, in which it gained top ranking for the first time in 2003, Samsung Electronics has overtaken competing corporations through its next-generation technology leadership and market initiatives such as its 70-nano 4G Nand flash development.

In LCD Driver ICs (LDIs), a business area in which Samsung Electronics held the No. 1 position consecutively for two years, the company demonstrates its strengths in price competitiveness and quality in IC design/fab/packaging, on the basis of which it now occupies a 20% market share.

Samsung Electronics credits do not end here. The company's aggregate value of listed stock amounts to 77.8 trillion won as of September 16, this year, representing 19.8% of the entire aggregate value of listed stock on the Korea Stock Exchange. Regarding R&D expenditure, Samsung Electronics accounted for 40.1% of all R&D expenditure (some 3.5294 trillion won) last year among the entire outlay of 8.7995 trillion won by all 463 listed companies.

The company's value added amounted to 12.1% of that of all 495 KSE-listed firms as of the end of 2003, adding up to 12.1530 trillion won out of the 100.7695-trillion won total.

The overseas quality business press rates Samsung Electronics very highly, the Financial Times describing it as the world's premier electronics company.

The Financial Times said, "Samsung Electronics, which recorded an aggregate value of listed stock of $57 billion and a net income of $5.2 billion last year, has emerged as the strongest and fastest growing high technology corporations in the world over the past few years."

The cover story of the July 26 issue of Forbes magazine introduced Samsung Electronics as the IT corporation that generates the largest profit in the world, saying the company, once beset with concerns about self-complacency, is now making another major advance.

Through management innovation tailored to a global vision, Samsung Electronics has greatly shortened the period required for new product introduction to five months on average, compared with 14 months just six years ago.

Samsung Electronics is innovating not only in the realms of development, purchasing, production, and logistics, but also in management decision-making by accelerating the process. To this end, its has invested 800 billion won in the construction of a management information network over the last 7 years which involves a redesign of the company's working methods across entire divisions such as R&D, product manufacturing, purchase, logistics, and marketing.

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