Facebook and EBay Teaming Up?
Facebook and EBay Teaming Up?
  • Natasha Willhite, US Correspondent of Korea IT Tim
  • 승인 2011.10.14 03:03
  • 댓글 0
이 기사를 공유합니다

Minnesota, USA -October 13, 2011 - With the excessive advertising , loads of information floating around pertaining to friends' 'likes'/activities, and the multiple ways in which this can be viewed, it should not be a surprise that Facebook wants to become a 'social' merchant; however, the user response is not as open to shopping as Facebook expected. Unfortunately for Facebook, people flock to it with the intention of 'socializing' and not 'buying'. Yet, Facebook is bound to change this and EBay also wants a change in platform like this to include 'socializing'; with a common goal, these two companies could change 'socializing' and 'buying' into a different experience.


EBay introduced a new open platform "X.commerce" which is intended to attract retail developers to integrate 'socializing with friends' in the normal buying experience online; this should lead to bigger brands capturing a larger audience and the general reviews of products to become more influential -since it is through friends that people will learn of the products strengths and weaknesses.


The Vice President of X.commerce, Matthew Mengerink, describes the shopping experience for consumers as being lonely and individualistic; for this reason, X.commerce and Facebook are determined to find a way to get users to interact more when it comes to online shopping. The experience could be interactive, but that does not mean that everyone will buy the same products; users will simply get more input from friends and make better buying decisions.

Do not be afraid of this change; even though the applications right now are pointed more towards the 'point-of-sale' of the experience, companies like EBay and Facebook are trying to change the online shopping experience into what you could experience while shopping at a mall; you do not always need to buy a product but simply discuss it. Although you may not get the product, a friend or a friend of a friend might. It is not simply about targeting you but getting the ideas flowing from one person to the next.

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • Korea IT Times: Copyright(C) 2004, Korea IT Times. .Allrights reserved.
  • #1206, 36-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea(Postal Code 07331)
  • 서울특별시 영등포구 여의도동 36-4 (국제금융로8길 34) / 오륜빌딩 1206호
  • * Mobile News: m.koreaittimes.com
  • * Internet news: www.koreaittimes.com
  • * Editorial Div. 02-578-0434 / 010-2442-9446 * PR Global/AD: 82-2-578-0678.
  • * IT Times Canada: Willow St. Vancouver BC
  • 070-7008-0005
  • * Email: info@koreaittimes.com