Artist Paik Nam-june and K-Pop Considered
Artist Paik Nam-june and K-Pop Considered
  • Adrian Omni
  • 승인 2011.11.15 12:37
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Monica Younsoo Chung's Speech: Sketches on Nam June Paik, K-Pop, and Global Korea
Monica Younsoo Chung, Publisher of Korea IT Times.

The Korean Society of Culture Industry (KSCI)held Korean Society of Culture Industry Symposium on November 11 at Seoul Hotel.  A Chairwaman of KSCI who is Monica Younsoo Chung, Publisher of Korea IT Times gave a lecture on  artist Paik Nam-june and K-Pop at International Culture Symposium. 

The following is a summary of Chung's lectures

“Through art, many artists state ‘I was here, this is what I thought, and this is what I perceived.’ And by saying so, their works allows us to live in the present and to remain in the pantheon of the future.

A Korean born international video artist, the late Paik Nam-june Paik is a great example of art overcoming death. In addition, K-pop has grown into a popular subculture among teenagers and young adults around the world, resulting in widespread interest in the fashion and style of Korean idol groups and singers.

But how can we set the global identity of our artists in the eternal present And how can our artists last forever as culture-icons That is a problem. Today, we will reinterpret Paik Nam-june’s works in form of art, to find the current status of Korea's international image after industrialization, and discover how to apply the core new value to K-pop- all for the eternity of our best asset- culture.

The Korean Society of Culture Industry (KSCI) welcomes you to an international symposium, and we hope to engrave our redefined new Korean culture into the hearts of the cosmopolitan,” 

 

Korean Society of Culture Industry Symposium

 

The first ever academic symposium held by the Korean Society of Culture Industry (KSCI)  to reevaluate and commemorate Paik Nam-june’s work is significant in that was held on the 79th birthday of late artist. The President of the KSCI, Dr. Doh Myung-kuk invited famous artists, curators, art critics, and scholars from five countries, all of whom are experts on Paik’s lifetime work. He said, “With respect to Paik’s impact on society in the past, now, and future, we will attempt to reevaluate Paik’s life and work as the creator of the video art genre, along with the Fluxus movement. At this first symposium, we will try to understand the role of pop culture in contemporary society. We will focus specifically on whether there exists a liaison between the success of Paik in video art and the recent international success of k-pop by discussing Paik’s use of Korean culture in his work.” By doing so, attendees sought to answer whether contemporary K-pop can develop a synergy with the success of the Korean economy, thus improving the image of Korea in what has come to be known as Korean brand. “We will have a second symposium in March 2012, and we will continuously seek to answer whether the success of K-pop is sustainable as a mainstream global culture like Paik’s work,” added President Doh.

 

Huang Du, curator from Beijing

In honor of the artist’s life, independent curator from Beijing, Huang Du, spoke extensively about Paik’s journey from studying music in Tokyo to being at the forefront of the German avant-garde of the 60’s. He traced his development from training with John Cage and performing with Stockhausen to his move to New York and his rise as an established artist, leading the Fluxus Movement.

 Mr. Du declared that if forced to chose the best Korean artist he would name Paik Nam-june, saying, “He experimentally attempted to mix various artistic elements derived from various fields such as media, technique, popular culture, avant-garde art, among others, and through this unique experimental art, he was recognized as the pioneer of video art internationally."

 

 What is the Modern Image of Japan:  

Tsutomu Hiroi.

 

A famous Japanese sculptor, Tsutomu Hiroi, was present at the Korean Society of Culture Symposium. Mr. Hiroi, to the delight of the symposium, recalled back to when Paik Nam-june studied at Tokyo University. As he shared his works with the attendees, he honored Paik's works as an inspiration. Mr. Hiroi shared how Japan has developed its modern image.

He said, “Each country has a unique ancient culture. When I was younger, I received a small head sculpture as a gift which was made from jade from my teacher Isamu Nogchi, who was a good friend of Nam-june Paik. He said that it was made before Columbus found America." He mentioned that he lives next to a construction site, and finds it interesting that modern works and Joulmon pottery, such as his sculpture can exist together in time. "I think this is the modern image of Japan, where tradition and the modern coexist."  

Paik’s influence in perspective: 

Graeme Murran wove well known Korean artist Nam June Paik’s work and influence into a historical tapestry, mentioning that during Paik's well known performances with German cellist Charlotte Moorman, Eisenhower was warning of the “rise of the industrial military complex”.

He said he was endeared to the inventive wit and playfulness of Cage, and Paik’s musical performances. He told a story of a Cage performance where the composer left the audience waiting and waiting, surprising the audience with a noisy percussive replay of their restlessness after having placed microphones under their seats to record them..

His talk interwove antidotes of art making powerful ecologic and political statements.  Mentioning the power of Japanese futurist photography exhibitions he held to point out the changes in the environment due to development.  He mentioned his special relationship with Korea and said, “I hope this continues with inventive and playful wit.”

Mr. Graeme Murran (left) and Mr. Ingo Baumgarten (right).

A Global Artist Considered

Assistant professor from Hongik University, Ingo Baumgarten shared his own personal history with, and the reception of world famous Korean-born artist, Paik Nam-june work in Europe. He pointed out that Nam-june was basically considered a German artist. Mr. Baumgarten said he was born the same year Paik moved to New York. He mentioned, “Paik’s work has been collected in a lot of museums, with many exhibitions being held in Germany.

He first encountered Paik’s work when he was 18 in Vienna. He was fascinated with his ”Prepared Piano”. Paik made it a visual artistic statement, adorning it with nails and barbed wire. Mr. Baumgarten saw in it a criticism of high culture and enjoyed ‘the playful mixture of aggressive humor.”

“Paik’s teachings also had a big impact on the German art scene. From 1978 to 1996, Paik was Professor for sculpture at the famous Dusseldorf Kunstakademie. Hundreds of students studied in his class during those years. Ingo described students’ gossips, the artists’ jokes, and the internal conflicts the artist faced. “In his beginnings, Paik clearly opposed the cultural establishment. But by becoming more and more famous he himself became a part of the establishment he tended to attack in his earlier years. Such development tends to cause some internal conflicts which often articulate themselves in cynical attitudes as I just described. But in general I think that Paik coped well with that conflict, giving grace to his very special subversive and creative humor. He was able to combine those opposing positions within himself, and his work."

Korea's Music Industry

The head of the Korea Creative Industry Research Institute, Ko Jung-min, added a voice at the symposium as well. Professor Ko said, “The music industry is overcoming its third crisis - the illegal downloading,” The first he noted was radio broadcasting, and the second, TV.  He attributes the globalization of K-pop, dubbed “Hallyu” or Korean wave as an attempt to capture market share to make up for revenue absent due to illegal downloading.

He projected, “In order for Hallyu to survive …and continue its fever, international copyrights, penetration into the U.S. market, diversification of revenue sources, overcoming of anti-Hallyu, and bilateral exchange are needed.”

The panel discussion summarized the theme of this first ever academic meeting between, Nam June Paik and K-Pop. The symposium left an impression to many visitors that such a global artist as Paik was too little known in his home country of Korea. And in order to not repeat the same mistake, the KSCI plans to continuously facilitate the process of defining the contemporary image of Korea after its industrialization and economic success through this assembly.
 

Prof. Ko Jeong-min.


 

 

 


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