G-Star Rises as a Global Gaming Conference
G-Star Rises as a Global Gaming Conference
  • Hur Nam-il
  • 승인 2011.11.22 11:20
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Seoul(South Korea)--G-Star 2011 was successfully held with the participation of 384 companies from 28 countries in November. This year, held over the course of four days, the gaming festival attracted more than 290,000 visitors, the highest-ever in the history of the festival during. In particular, G-Star 2011 appealed to all levels of society by holding special events for underprivileged people, and a family camp. In addition, the organizing committee prepared the Board Game Hall on the first floor of the BEXCO Convention Hall for families.

Opening Ceremony

On November 10, the opening day, the organizing committee opened the doors at 11 am. On the first day, the festival recorded 44,000 visitors, about 4,000 less than last year.  But the festival recorded 52,000 visitors on the second day (November 11), 93,000 visitors on the third day (November 12) and 99,000 visitors on the fourth and final day (November 13). So the number of visitors totaled 290.000, the highest-ever in the history of G-Star.  Last year, the game jubilee attracted a total of 283,000.

With social gaming on the rise, changing the gaming landscape rapidly, G-Star held its special Social Network Games Seminar on November 19, bringing industry experts from major players, including Playfish and PlayDom to the show. Speakers discussed various topics from strategies for social gaming growth in Asia to publishing models in Facebook and its lucrative opportunities.

A series of new game titles from the world’s leading developers and publishers were showcased in the dynamic booths, offering game fans a first-hand experience. Hangame, an official sponsor of G-Star 2010 exhibited “Tera,” “Metro Conflict,” “Kingdom Under Fire II” and “ASTA” while NCSoft presented “Blade N Soul” and “Lineage II.” People visited the booth of Blizzard Entertainment to try “World of Warcraft: Cataclysm” and “Diablo III.” Sony Computer Entertainment attracted people with “Move,” “KILLZONE 3” and “Motor Storm 3.” “Kinect” and “Gears of War 3” were the two main items from Microsoft of Korea. Nexon appealed to visitors with “Maple Story,” "Mabinogi Heroes,” “Dungeon & Fighter” and “Embrace the Three Kingdoms” while Wemade Entertainment publicized “Ned,” “ChangChun 2,” “Project Goblin,” “Petz” and “Master of Defense.” Neowiz Games’ “Puzzle Bubble Online,” “RaiderZ” and “Rockman Online” received positive responses from visitors, too. 

Throngs Attended the 4 day festival

The festival was more successful and recorded more visitors compared to last year, said both members of the G-Star 2011 Organizing Committee and visitors. This is because the organizing committee made better preparations for the festival such as introducing an advanced ticket reservation system and made the layout of the exhibition space more convenient for visitors.

In addition, Korea Creative Contents Agency (KOCCA) signed an MOU for partnership with international game show organizing groups, Gamescom and CESA. Therefore,Koreawill be able to take part in Gamescom, the world’s largest game show as a partner country in 2021, putting spurs onKorea’s foray into the European game market.

Meanwhile, the organizing committee held the Game Company Job Fair with the participation of 20 game companies including Nexon and NC Soft. About 1,200 job-seekers crowded the venue, showing the interest many have in working for game companies. A job interviewer of a participating company expressed satisfaction, while saying that he found many job-seekers with good careers and a strong passion for games. In addition, a special program on game addiction for parents was aired via KNN TV.

The Business Hall was actively operated and resulted in 6,800 business meetings. The business meetings were held in the Exhibition Hall and Convention Hall of the BEXCO as the number of the meetings surpassed last year’s figure. In particular, smartphone games developed by companies at theGlobalHubCenterof the KOCCA attracted much attention from people in the B2B sector.

“It is true that the status of G-Star has been elevated. But G-Star can grow even further when,” said Lee Jae-woong, president of the KOCCA. “For this goal, we will continue to offer support for the balanced development of games.”

 


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