Toyota and GM Face Off over Telematics Menus
Toyota and GM Face Off over Telematics Menus
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  • 승인 2005.04.01 12:01
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Toyota: entertainment-oriented menus GM: services focus on safety functions Toyota and GM are leading the pack among automakers when it comes to implementing in-car telematics services. Toyota introduced MONET, a Japanese telematics concept, in April 1998 but it failed to take off due to low data communication speed, an unrealistic tariff schedule as well as low consumer assessment of service quality. To overcome these obstacles, the company introduced G-BOOK. Toyota's G-BOOK is an integration system concept, which unifies GAZOO, e-commerce Web site, and HELPNET, an emergency rescue system. The service was launched in October 2002 and is providing users with services through five types of terminal such as the G-BOOK terminal, cellular phone, PDA, PC, and E-Tower based on KDDI's 1X network. G-BOOK breaks down into individual information, entertainment, safety/security, and e-commerce services. As of October 2004, a total of 64 separate services are being provided of which 41 services such as news, a weather forecasts, and e-mail are offered free of charge. Toyota is currently enhancing the entertainment and security components of its menus. G-BOOK's most outstanding features are that it offers a greater variety of services and contents compared to other companies and the fact it charges a flat rate. Moreover, UCS (User-customized Service), a web service for individuals, offers a seamless access environment through terminals of various types. For the present, G-BOOK's most popular content services are 'G-Mail', G-BOOK exclusive mail, mail service', and 'karaoke content' such as 'TAITO karaoke G Star'. The combination of mobile content and service capability vests a competitive superiority in G-BOOK. On this basis, G-BOOK value's may be said to be in constructing a 'vehicle-centric digital convergence' environment through which it is possible to access different types of content within a car, while a seamless quality of service is offered between different kinds of terminal. Launched in1997, GM's safety-oriented OnStar, for example, has initiated a worldwide telematics boom. By connecting systems embedded in vehicles with GPS satellite systems as well as the central information service center as one network, OnStar provides users with basic service such as road guidance, remote car diagnosis, crime reports as well as vehicle chases in progress. By combining basic services and wireless Internet, it enables users to transmit or receive messages in their cars; it is also possible for users to search for various types of Internet information such as weather, stock reports, and sports. In 2003, GM's OnStar was 'in the black' and its subscribers numbered 2.5 million as of January 2004. GM plans to boost OnStar's subscriber base to 7.2 million by end-2005.

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