Exchange of 'Kindness' in Moments of Tension
Exchange of 'Kindness' in Moments of Tension
  • Natasha Willhite, US Correspondent of Korea IT Tim
  • 승인 2011.12.21 09:23
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Minnesota, USA –December 20, 2011 – Despite the battle between Samsung and Apple –which began with Apple suing Samsung for ‘infringement’ in 2010– both companies basically pat each other on the back by continuing to do business with each other; According to several reports, the Samsung plant in Austin, Texas is producing parts such as CPUs for the iPhone 4S and the iPad 2. But what does this mean for Samsung’s business in the U.S. Is it falling behind and doing this to make ends meet or is there another reason for this madness

Undoubtedly, the demand for the latest iPhone is the greatest it has ever been; but would this encourage Apple to reach out and ask for help or did Samsung contact Apple to get this business going We will probably never know the answer to these questions, but it is obvious that the odd pair is demonstrating a popular saying, “Keep your friends close, but your enemies even closer.” Samsung is a competitor to Apple even though Apple holds the most sales in the U.S. market. Perhaps Apple is fishing for new ‘evidence’ to place in its battle and Samsung took the bait.

As most people know, no business would trust another business with production of any parts if it believes that it stole a design from it; does this mean that Apple’s suit was just hot air and that it either needed the publicity or money from Korea’s Samsung Although we are introducing more questions than answers, it sheds light on the most important fact: Samsung and Apple, business competitors, are the least likely to do business and they are doing business regardless.

Although specifics facts on the business relationship were not released, it puts an interesting twist in the technology market. Perhaps these companies worked together all along; maybe the publicity helped both of these companies beat out other possible competition that we did not notice due to the ‘chaos’ from these lawsuits. No matter the case, it is obvious that something spurred this relationship; was it the friendly hospitality of the Korean culture or was something else involved in this decision

As much as I would not like to spur too much controversy, it sheds new light on what ‘business’ means right now; it is not ever ‘personal’ even if businesses compete in the same product markets. Overall, any company collaboration is fair game even if they are beating their heads against each other in court. Unless these companies were partners in crime and faced off against each other to push themselves ahead of the crowd.

Could Samsung and Apple be allies


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