"Mobile Media: Competing Visions of the Future"
"Mobile Media: Competing Visions of the Future"
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  • 승인 2005.06.01 12:01
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The media industry faces dramatic changes as mobile and Internet technologies develop. DMB, or Digital Multimedia Broadcasting, and WiBro technologies allow viewers to overcome the restrictions caused by time and space, and make interaction with each other possible. What other issues ought to be discussed concerning mobile multimedia technologies that are being developed What is the vision of mobile multimedia and customer value proposition How quickly will the new type of media dominate the industry What are the challenges in the implementation process What can we learn from Japan and Korea, the DMB vanguards The speakers in Session 5 dealt with such subjects intensively. The speakers were Young-kil Suh, President, TU Media Corp, Masashi Suenaga, Vice President, Mobile Broadcasting Corp., Rob Chandhok, Vice President of Engineering, Qualcomm Technology and Ventures, Kevin Corcoran, Vice President, Digital Media, IBM Global Services, and Chu-hwan Yim, President, Electronics and Telecommunications Research Institute, (chair). Mr. Corcoran: "The Tipping Point" is where digital media was, and now it has gone way beyond and Korea is leading the way. By 2010, consumers will demand customized content and providers must strive to provide it. The main problem that exists is time, money and the sheer amount of media that is available on the market. In the future, Japan and Korea will be home to 30-50 million video subscribers. There will also be much more collaboration within the industry to provide better content. The market evolution of digital media continues to grow. It is estimated that cell phone video delivery will generate $4.7 billion by 2008. There will also be 140 to 260 million wireless video subscribers, and over 6.4 billion mobile game downloads available by 2010. Convergence in the future will mean that many industries will come together with a common focus. The community of users is expected to be consumers, homes, small businesses and enterprises. The overall goal is to provide any content through any network to any device. Finally, through collaboration and trust, industry members will need to work together to develop and promote the future of mobile media. Mr. Chandhok: MediaFLO is a new air interface for mobile multimedia. It is more than just video and audio as data services are available to the customer. It is a comprehensive media distribution system for what is known as FLO and mobile networks. This service will be launched in the U.S. next year. The overall design goal is to tailor services to the mobile user. A few of the benefits include short format services that update automatically, real time services, content targeted to the mobile user, and expanded generic data services. Essentially, it will be a high quality multimedia service delivered at a lower cost than other cellular networks. The mediaFLO service mix will also include video (QVGA, 30fps), high quality stereo audio streams, clip casting and arbitrary IP data casting. Mr. Suenaga: I am the president of MBCo and my organization is developing a satellite multimedia broadcasting service that allows for any time, any where Ubiquitous broadcasting media. The device will be able to be used during one's commute, while driving and at the home. The vision of MBCo service is to release the TV from the living room to wherever a consumer wants to use it. This is the world's first satellite service that provides continuous stable reception. It provides over 50 audio, video and data programs that are easy to use and able to enjoy while traveling at high speeds. MBCo's target market includes automobiles, PCs and mobile phones. A few of the unique markets are commuters, boats, airplanes and public transportation. This application will also provide benefits to the general public in the form of an early warning system for earthquakes, Tsunamis, etc. I feel that the keys for success will be fund raising, deregulation, further development of receiver terminals and industry collaboration with the mobile carriers and car manufacturers. Mr. Suh: DMB is a new form of personal and interactive media, displayed via diverse platforms of digital devices. This development was implemented to meet the increasing demand that exists within the mobile broadcast industry. Mr. Suh stated that the future of broadcast media is in the hands of the people present at the table. This means the evolution from fixed broadcasting to a mobile based broadcasting market. This will allow for personal media at any place and at any time. Currently, there is a plan for 14 video and 24 audio channels for satellite DMB services, while Terrestrial DMB plans call for 7 video, 13 audio and 8 data channels. The main revenue source for S-DMB will come from subscribers and agencies fees, while TDMB will come from advertising. He also pointed out that the market forecast by 2010 for S-DMB 6.6 million, while TDMB will reach 11.4 million. In the end, the advent of DMB services will not only promote the broadcasting industry, but also promote social welfare through creating new markets. The overall goal is to satisfy the customer's need for quality information.

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