INNO to Provide Smart Phone case - Simple. Useful. Original
INNO to Provide Smart Phone case - Simple. Useful. Original
  • Korea IT Times (info@koreaittimes.com)
  • 승인 2012.03.09 14:57
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iDin

Many of us have the same problem when we leave home without a bag – credit cards, bus cards, cell phone, and even our keys – all get lost. “I used to put cards in my back pocket but was concerned they would fall out or bend,” said Catherine. “Now I am using iDin for my iPhone case and have no worries about losing them since my phone case has pockets.” iDin series of INNO are iPhone cases with credit cards pocket designed to give users easy access to their cards without digging through their wallet. The snug fit ensures that the cards will not fall out. A hard exterior protects and covers the back and sides of the iPhone with an impact resistant shell.

As the popularity of smart phones increase, it drives more digital consumers to purchase phone cases and other accessories. Taking full advantage of the trend, INNO is adding new functions to phone cases to go beyond simple accessories and give users more convenience. ‘Forte,’ another iPhone case, is designed for those who enjoy extreme sports as its dual layer absorbs shock. The rugged iPhone case can keep your phone safe no matter what you do to it. You can even scuba dive, snowboard, or do other extreme sports with your phone in your pocket without tension. ‘Carbio’ is an innovative case for the Galaxy Tab 10.1. The front cover of the case bends to make the Tab stand in an upright position for reading the newspaper or enjoying films.

Forte

This doesn’t mean that design is less important. INNO also made a patent license contract with ‘Keith Haring,’ an American pop artist. “I knew it would create synergy when we applied luxurious design and art to the case. It wasn’t easy because the idea of designing phone cases was new at the time and we were not a well known company,” said the CEO of the company. “We managed to persuade Keith Haring as they thought highly of our vision and technologies. Thanks to it, sales network was expanded to Apple and other stores supplying electronic devices and accessories.”

iCover series made a splendid achievement of 1000% sales increase in 2011 in the overseas market with high-quality and classy design since its 2007 establishment. They are also rapidly increasing the market share online and in stores in Korea. “The goal of INNO is to leap forward and become a luxury brand like Louis Vuitton in accessories. We will continue to dedicate our efforts toward reaching the goal of topping USD 10 billion in sales in 5 years,” said the CEO. “I hope people can think of phone accessories immediately when they hear the name of INNO.”

For more information, you can visit http://www.in-no.com/shop/main/index.php

INNO has been selected as the KOTRA Seal of Excellence since 2010.


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