PHILADELPHIA, PA, USA-- Destination Maternity Corporation the world's leading maternity apparel retailer, today announced the expansion of its business in South Korea with the launch of a dedicated South Korean e-commerce site, www.destinationmaternity.co.kr. South Korean customers will now be able to shop online for A Pea in the Pod®, A Pea in the Pod Collection®, and Motherhood Maternity® brand maternity clothing and accessories. The site will be operated by Destination Maternity's South Korean franchise partner, Agabang & Company, and will provide a fast, easy shopping experience for customers with convenient local shipping.
With the launch of www.destinationmaternity.co.kr, South Korean moms-to-be will be able to find a whole world of stylish maternity wear online without leaving the comfort of their own home, or in person, through Destination Maternity's eleven total franchise locations in South Korea. Agabang currently operates two freestanding Destination Maternity stores and nine shop-in-shops located within its Nextmom and Agabang Gallery stores.
Ed Krell, Chief Executive Officer of Destination Maternity, commented, "We are very excited that Agabang & Company is expanding the reach of our maternity wear brands online in South Korea. The Destination Maternity South Korean website www.destinationmaternity.co.kr, in combination with our growing number of stores in the region, will provide expectant mothers with the opportunity to shop amazing fashions in whichever channel she prefers. This is a fantastic opportunity for both Agabang & Company and the moms-to-be in South Korea."
Under a multi-year franchise agreement, Destination Maternity has partnered with Agabang & Company to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in South Korea.
About Destination Maternity Corporation
Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of December 31, 2011, Destination Maternity operates 2,061 retail locations, including 656 stores, predominantly under the trade names Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,405 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at over 1,100 Kohl's® stores throughout the United States and on Kohls.com. In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. As of December 31, 2011, Destination Maternity has 78 international franchised locations, including 63 shop-in-shop locations and 15 Destination Maternity branded stores.