SEOUL, KOREA — Multiservice communications agency Waggener Edstrom Worldwide today announced an agreement to invest in Shout Communications Korea, a leading integrated marketing and communications agency that specializes in the technology and consumer industries and works with some of the largest companies in the world.
“As one of the most connected and progressive markets in the world, Korea is a hub of innovation and one of the strongest economies in Asia,” said Melissa Waggener Zorkin, Waggener Edstrom CEO, president and founder. “Shout Communications Korea’s trusted position and proven track record is a direct result of its savvy counsel, experienced leaders and deep understanding of the market; it is the ideal partner.”
Established in 2003, Shout Communications Korea is one of the country’s leading communications agencies. With a team of more than 50 consultants, the agencies provides a unified approach to marketing that helps clients quickly and efficiently achieve business objectives on a domestic or international stage. Clients include globally recognized and leading brands.
“Waggener Edstrom’s investment in Shout Communications Korea enables us to bring the highest level of communications services to the Korean market through the collaboration of our two agencies,” said Jessica Kim, CEO of Shout Communications Korea. “With the increasing demand of social media as a marketing tool in Korea, together we will bring great value to our clients based on Waggener Edstrom’s resources in digital PR and Shout Communications Korea’s respected track record in the area.”
The investment in Shout Communications Korea is part of Waggener Edstrom’s aggressive global strategy, including recent expansion into markets such as Australia, India and South Africa, through a combination of similar equity investments or new wholly owned offices. The Waggener Edstrom Global Alliance Network also strengthens the agency’s global reach to locations in more than 80 markets, including recent additions in Belgium and Kenya. Additional expansion in further international markets is planned for later this year.
At the core of its approach to expansion is a commitment to the client experience, ensuring the same level of gold-standard quality, creative storytelling and global integrated influence, regardless of location.
