CANNES, FRANCE– Viki, the global TV site powered by fans, today announced a partnership with SBS Contents Hub, the distribution arm of the South Korea's leading broadcaster, Seoul Broadcasting System (SBS), to simulcast popular SBS shows throughout Europe.
Viki will bring the latest SBS line up, translated into multiple languages, to European countries. The joint offering will give access to dramas, K-pop music videos, variety shows, documentaries and other exclusive content developed by SBS.
"Europe is one of the fastest growing markets for Korean content," said Razmig Hovaghimian, Viki CEO and co-founder. "We're thrilled to deepen our partnership with SBS and connect fans with great shows, including the highly anticipated dramas Ghost and Rooftop Prince."
The SBS venture marks the first time Viki has partnered with a major broadcaster to deliver exclusive localized content to Europe. Viki has distribution relationships with Hulu and Netflix in North America, Yahoo! in Southeast Asia and Samsung globally, across devices, including Smart TV.
"Partnering with Viki allows us to rapidly enter new markets previously limited by geographical boundaries," said Kim Hwi-Jin , Head of Content Business of SBS Contents Hub. "Now, we can broadcast our shows to fans we haven't been able to reach before, and in partnership with Viki, we're looking to take the Korean wave in Europe to the masses."
Viki and SBS made the announcement at MipTV, a conference that brings leading TV, media and technology companies together. More details about the partnership will be announced later this year.