Joint project of running guarantee KDC, a leading NI special firm, makes inroads into Chinese online game market along with The Korea-China Game Industry Development Association. With the IP integration broadcasting business now growing to its largest scale, with its establishment in China as an impetus, KDC, is planning to get involved proactively in this lucrative Chinese market. This agreement is to utilize KDC s on-thespot partner in China as the sole channel for Chinese inroads about online game companies at home which wish to make inroads into China under the initiative of The Korea-China Game Industry Development Assocation. Notably, what is noteworthy, is that this cooperation was announced as joint project of running guarantee form, not a form Chinese side buys copyright. In addition, the association agreed to take part in KDC s shares undertaking as well, for the purpose of the middle & long-term collaboration relation with KDC. It is said that Korean online game gains revenues of several thousands hundred million won every year, posting simultaneous connection 700,000 within China in the case of Legend of mir3 , but online game companies of middle standing or separate companies are suffering a number of difficulties owing to problems such as conflict with on-the-spot agents or business usage.