SEOUL, KOREA – Recently, protection of personal information seems to be one of the hot button issues around the globe. Korea is no exception to this. A series of personal information theft by hackers has been witnessed in Korea since 2008: popular Korean auction site “Auction,” the Korean subsidiary of eBay, became the first victim of personal information theft by cyber criminals. Criminals hacked into the “Auction” database, making off with the personal information of at least 10.8 million customers. Last year, 1.75 million customers of Hyundai Capital and 1,320 online subscribers of Nexon’s online game Maple Story had their personal information stolen by hackers. Cyber attacks on government-funded Nonghyup, rumored to have been masterminded by North Korea, caused the worst banking network crash in Korea, paralyzing its online networks for several days and disrupting almost all banking services. The wave of personal information theft did not run out of steam there. NATE allowed cyber criminals to break into its database and steal personal information of nearly 3.5 million NATE users. Epson Korea and Samsung Card Co, Ltd also suffered leaks of personal information of 350,000 customers and approximately 800,000 card holders respectively. To make matters worse, personal information stolen from financial institutions and Internet portals are often used for telephone scams such as voice phishing, thereby inflicting more serious damage to people.
Against this backdrop, a new privacy protection law came into effect at the end of March, 2012. Thanks to Personal Information Protection Act, stricter standards and principles for privacy protection will be applied in every stage when both public institutions and private companies try to collect, use and manage personal information, and remedies for violations of personal information will be reinforced to protect the victims of personal information theft. Under such circumstances, DataStreams released “TeraTDS” that guarantees the prevention of personal information leaks. Besides, DataStreams has ventured into the SNS atypical data analysis business to take on the social analysis market.
A Reliable Defense against Personal Information Theft, “ TeraTDS”
Since financial institutions and online portals hold a huge quantity of personal information, they must be equipped with powerful protection tools across the board. However, unfortunately, they simply use the same systems as the other general companies. The development and testing systems that general companies have in place are designed to allow external IT developers’ easy access to their database. Such systems retrieve data needed for development and tests from the actual operational database, so having stronger customer information protection tools is a must.
DataStreams’s test data management solution “TeraTDS is designed to ensure the safe transfer of customer information stored in the operational database to the test environment, so it will effectively prevent any attempts to steal personal information, which financial institution and Internet portals have so far failed to foil. TeraTDS stores the copies of operational data, which are used for development and testing, in the development environment. Then, those copies of operational data are encoded in a readable form, but still maintain the characteristics of their original versions. In other words, this solution is capable of thwarting hacking attempts while facilitating development and testing activities.
TeraTDS’s biggest strength is that data can be put into code in readable forms. Previous solutions turned data into indecipherable forms. However, TeraTDS has RSC (Readable Symmetric Cryptosystem) that enables the encoding of data in readable forms and helps maintain the characteristics of original data. Data encoded by TeraTDS also hold the uniqueness of original ones, so high-speed data extraction and conversion can also be done with ease. Therefore, encoding of primary keys in Data Base Management Systems (DBMS) by this solution will produce exactly the same results as original data. Easy-to-use user shift patterns and swift customizing support in line with customer situations are also guaranteed. Another noteworthy strength of TeraTDS is Graphic User Interface (GUI).
As TeraTDS uses FACT (a verified high-speed data extraction engine) and SQL CLI (Call Level Interface), its data retrieval is 20 to 30 times faster than general data extraction methods. In addition, since it does not require any extra conversion, the creation of customer data leakage routes, which is often feared when test data is formed, will not occur under TeraTDS. On top of that, TeraTDS also supports database to database, database to file and file to database functions so as to meet diverse customer demands.
SNS Analysis Services, “Social Cube and Social Cloud”
Amid the global market for SNS data analysis services growing rapidly, DataStreams also jumped on the bandwagon, carrying out a SNS atypical data traffic analysis project.
Analyses of social networking websites such as Twitter, Facebook and Me2Day provide in-depth insight into user preferences, social trends and consumption patterns. In foreign countries, as global companies specializing in data management have data integration systems, they offer professional data analysis services in typical and atypical data traffic analysis areas. On the other hand, online portals and online search engines are doing this job in Korea. That’s why DataStreams’s future moves merit attention as this software company boasts excellent technologies and track records in large-volume data processing, data quality controls, data warehouse (DW) and business intelligence (BI) solution sectors. The reason why DataStreams, which has already entrenched itself as an industrial leader in large-volume data integration and data management, ventured into the SNS atypical data analysis business is because it felt there were demands for more professional services in this field.
DataStreams’ atypical data analysis service consists of collecting data posted on social networking websites, categorizing and analyzing the hidden patterns and values of the data, and producing data mining. This service is divided into two service modules, one for individuals and the other for corporate customers. DataStreams’ Social Cube, a service module for individuals, makes it possible to study social trends through analyses of varied atypical data on social networking websites.
DataStreams’ Social Cloud, a service module for organizations, analyzes atypical data managed by public institutions and companies and helps them draw up strategies and make decisions. Rather than providing organizations with the results of simple monitoring, Social Cloud encompasses a range of consulting services that help set up strategies and fine-tune and upgrade systems based on the results of thorough analyses by sector-specific experts. DataStreams’ SNS atypical data analysis service was used by the Korea Vision Party, also known as the K Party, a political party in South Korea, when the general elections were held in Korea on April 11, 2012.
Go Global, DataStreams
Tapping into overseas markets such as China, the US and Japan, DataStreams has formed a variety of market networks, thereby creating business opportunities. In December of last year, DataStreams opened DataStreams China and is now making all-out efforts to make a foray into the Chinese market. In March, 2012, DataStreams invited DataStreams China’s managers in charge of sales and marketing to offer education on DataStreams’s TeraStream products and introduce websites using DataStreams’s solutions. Such promotional efforts led to actual sales growth: local banks in China started to use DataStreams’s products. In Japan, DataStreams teamed up with a large Japanese company to conduct the tests of beta versions of TeraStream products and set up sales and procurement channels.
As a member of the consortium selected by Korea Software Enterprise Association (KOSEA), Lee Young-sang, CEO of DataStreams, paid a visit to the US to showcase DataStreams’s products in front of officials from US financial companies. DataStreams’s products were introduced as a desirable solution to difficulties with controlling information system architecture and providing information in a timely manner, which many US banks complained about. CEO Lee expressed confidence in DataStreams’s entry into the US market saying, “During my visit to the US, I found that there was a niche market in the US. So I reaffirmed that the knowhow and expertise we accumulated in the domestic market is huge enough to speed up our entry into the global market.”
CEO Lee added, “Domestic software developers’ entry into the global market does not happen overnight. It requires a large pool of capital, human resources, networking, not to mention CEOs’ adamant determination to penetrate oversea markets.” And he stressed, “In order to become a trend setter in the global software market, companies should first lay the foundation for entering the major groups of the global software market. To that end, professionalism and various marketing activities by software companies are needed.” “Though the job of drawing up sales plans and setting up service systems for global customers is urgent, what Korea’s small and medium sized software developers really need is to make overall preparations before setting about global businesses,” said CEO of DataStreams. For the past two years, Lee Young-sang, CEO of DataStreams, served as Chairman of Korea Software Enterprise Association (KOSEA). Currently, he, as an honorary president of KOSEA, is making a multi-faceted effort to address ongoing issues, such as raising the rate of solution maintenance and repairs, passing an amendment to Software Industry Act and Korean solution providers’ joint overseas market entry.