In his book, Dictionary of the 21st Century, the French scholar Jacques Attali has picked "nomadism" and "virtuality" as the two pillars that will lead the future society. Through this, these concepts emerged to capture our minds and became familiar to us. Jacques Attali, who had delved into the concept of nomadism for over two decades, has criticized that the writings that have dealt with the history of mankind have thus far been made from a settler's point of view. Rather, he says, this has to be reversed into a nomad's point of view. According to him, the concept of "settlement" has merely intruded into the history of mankind for a very brief period of time. Instead, the mankind that has faced grave adventures and shaped its history with nomadism is now returning to a traveler's path. Attali points out that the inventions made by people in settlements were at best states, tax, jails, savings, rifles, artillery and gunpowder. In defiance of even being confined to the boundary of the planet Earth, the nomadic desire of mankind has devised satellites, spaceships, space travel and exploration. Amazingly, most of those that have taken over our daily lives are all 'nomadic products'. Automobiles, airplanes, the Internet, televisions, and portable phones could not have come into existence had there not been the nomadic desire. In this sense, the fact that Korea, which is turning out to be the "future IT world," is opening up a new nomadism is really a thing to be marveled at. Such things as mobile phones, MP3s, computer chips and the high-speed broadband network of Korea that are looked upon enviously by the world are surely the products of nomadism. The Ministry of Information and Communication has signed an MOU with the Bayern Broadcasting Committee for the adoption of Korean DMB standard for its test service in Munich during the World Cup 2006 Games in Germany. During the World Cup, the games that attract the attention of all the people around the world, over 10,000 journalists and others from the news media will be reporting the event using our DMA equipment and phones. Moreover, people will be watching the live action of World Cup stars through our DMB technologies and terminals. I wonder how such a thing could have happened How could Korea, a typical agricultural society that had been referred to as the "Hermit Kingdom" and the "Land of the Morning Calm," cast off the inhabiting culture and lead a nomadic culture . However, the important truth is that the further you step into the future, the more we can see that the world will be led by nomadic values. Today, about 250 million people or 4 percent of the total inhabitants of the earth are living in places other than their homeland. This is a figure showing about a threefold increase from 40 years ago. More than 500 million people, including those stationed abroad for a few years for business reasons, can be viewed as nomads. More than a billion people around the world are roaming around riding automobiles or trucks and travel around aboard airplanes. More than 1 million people are up in the sky at any moment of the time, aboard over 100,000 airplanes. The tourism industry today accounts for one-tenth of the global economy in terms of the number of employees and revenues. The cities are playing an ever-increasing role as a platform for the nomadism of daily business. Even if one does not make a move or does not have the time to spare for a travel, people are experiencing the nomadic life through the virtual world. Moreover, a growing number of people will be trying to satiate their nomadic needs through the virtual world. If this is true, is it any wonder that the markets of tomorrow will also be dominated by nomadic products The key to the competitive strength of a company or any nation will lie in how it can create nomadic values and attract the attention of the global people.. Nowadays, people are becoming "Homo Nomads," rather than "Homo Sapiens." And, some of the things that are accelerating this trend are none other than Korea's very own digital products and services - namely the Hallyu or the "Korean Wave." Even though our land is limited to the Korean peninsula, the land of digital Hallyu is now spreading all over the globe.More than a billion people around the world are roaming around riding automobiles or trucks and travel around aboard airplanes. More than 1 million people are up in the sky at any moment of the time, aboard over 100,000 airplanes. The tourism industry today accounts for one-tenth of the global economy in terms of the number of employees and revenues. The cities are playing an everincreasing role as a platform for the nomadism of daily business. Even if one does not make a move or does not have the time to spare for a travel, people are experiencing the nomadic life through the virtual world. Moreover, a growing number of people will be trying to satiate their nomadic needs through the virtual world.