Shinhan Ceramic is a company with the motto that “Trust in products is extremely significant”. Customers’ trust in technology leads to the export of products as well as enabling buyers’ trust. Shinhan Ceramic is always trying its best to manufacture products which customers can place their trust in.
Based on this trust in their products, Shinhan Ceramic has made significant headway into the overseas market as it was designated as a promising export firm in 1998. Pakistan became the first export outlet for Shinhan Ceramic. On top of this, the company is participating in many overseas expositions to increase the export of its products. These expositions include Milano Exposition in Italy, Frankfrut Exposition in Germany, Shanghai Exposition in China and KBIS Exposition in the US.
Moreover, the ISH Exposition held every other year in Frankfrut, Germany has never been missed Shinhan Ceramic. The company is also preparing itself for export into the Indian market by participating in G-FAIR held in Mumbai, India, and arranged by Kyeonggi Small and Medium Business Center. Such effort to participate in a multitude of expos is paying off in export sales figures. The export total amounted to $3.79 million in 2009, $4.1 million in 2010, and $5 million last year.
Targeting the Chinese Market by establishing a foreign branch
Shinhan Ceramic is now launching an aggressive market penetration drive by establishing a foreign branch with a local office and factory in China. It opened an office through a Chinese agent back in 2001 and invested $1.5 million to build a factory in Xiamen, Fujian Province in 2007. Only 5 percent of the products manufactured in China are sent to Korea, while the rest is consumed in Chinese market. Shinhan Ceramic, which is always putting an all-out effort in developing new technology and improving product quality, acquired 10 utility model patents by investing 10 percent of its annual sales into developing new technology.
Products of Shinhan Ceramic
Shinhan Ceramic is designing, manufacturing, processing and developing with ceramic material. The company mainly produces household items such as faucet valves and the ceramic used to push chairs sideways, and auto parts such as oxygen sensors for auto emission and ceramic for diesel pumps. Recently, it released ceramic cartridge SM-Series, faucet valve, which has drawn a lot of attention. SM-Series is designed to control cold and hot water at the faucet with increased durability and ease of use. You can check out more products from Shinhan Ceramic at http://www.scco.co.kr/english/index.html.
Shinhan Ceramic has been selected as the KOTRA Seal of Excellence since 2010.
