Creating new value-added, as part of IT839 project The telematics industry, which first integrated automobile technology and IT technology, is now emerging as a new value-added market. By utilizing location information and mobile communication networks, the telematics industry implements such environments as traffic guides, emergency rescue, remote vehicle checkup, and the Internet, providing drivers and passengers with added safety and convenience. Telematics combines comprehensive services offered by various information systems, including mobile communication service, super-speed Internet infrastructure, geographical information system (GIS), location-based system (LBS), and intelligent transport system (ITS). It has caused massive ripple effects on various offline industries - including the mobile communications, automobile business, system integration (SI), contents, terminal industry, insurance and used cars. Telematics, which in the past was offered centering on emergency rescue service, has been developed into mobile communication value- added service recently, which introduced the conception of wireless Internet, including locationbased service (LBS). By using a system to grasp the location of vehicles and a two-way communication system, telematics can offer various useful types of information to both vehicle and driver through information terminal in the vehicle. It is an end-to-end solution, including total contents and services, not to mention wireless communication and hardware. The key reason behind the growing interest in telematics these days is that telematics can offer not only convenience as a mobile office to car drivers but also be used as main tool to differentiate products. Telematics is a part of the government's IT 839 project aimed at attaining the $20,000 era in terms of per capita national income at an early date. The government plans to actively foster telematics as a new growth engine, creating new services in the future by pouring in a total of 194.5 billion won until 2007. By 2007, it is expected to bring about 7.35 trillion won in production inducement, 1.1 trillion own in valueadded inducement effect, and creation of 30,000 jobs. In 2007, exports are expected to reach $500 million. Technically, it will generate synergy effects among various industries, including automobiles, broadcasting, communication, terminal, software, and contents, bolstering the competitiveness of the industries and creating new profits. Communication and various state-ofthe- art IT technologies, including information terminals, AV equipment for cars, and contents, are being grafted on automobiles, creating a massive new market. Korea's telematics terminals have been appraised as global-level products, as domestic makers possess outstanding IT technology. As telematics is a comprehensive technology, which has to use various technologies, software and digital contents, it is very suitable for Korea - equipped like it is with the capability to develop various next-generation mobile communication technologies and favorable digital contents-offering environment, such as online games. Telematics, which merged the nation's advanced automobile technology and IT technology, will become a new market in the information & communication and electronics parts industries. As over 50 percent of newly developing car parts are electronics parts and more than 90 percent of automobile reforms in the future are electronics products for car loading, Korea can secure superior position in related fields such as mobile phones, home networks, smart cards and ITS if the nation actively fosters telematics. Telematics is also closely connected with the next-generation broadcasting and communication industries, including DMB, portable Internet and home network. Following environment and safety, telematics is becoming a theme of new technology competition in the world's automobile industry. Owing to a growing tendency of pursuing convenience and safety of living, automobiles as a means to move, nowadays need to offer various kinds of information and guarantee a high degree of safety. Accordingly, the automobile industry has been exerting best efforts to develop technologies for safety and convenience, such as maintenance of automatic distance between cars, warnings for drivers, and integrated management of systems in a car. After selling cars, companies also can seek new profits by offering value added services through telematics for the 5 to 10 years during which customers possess the cars. Telematics makes it possible to improve quality of service in the process of using cars and explore new markets as well as enhance profitability. Owing to such reasons, automakers are actively advancing into the telematics market for technology development and expansion of services. By offering telematics services, they can offer a high-grade image of safety and convenience to cars, differentiating their brands. The automobile industry is a comprehensive machinery industry comprising 20,000~30,000 auto parts. And Korea's auto industry has developed to the level of advanced countries. With regard to grafting the nation's IT on the present automobile technology, such as ITS or a vehicle information system, the nation's automobile industry will soon join the ranks of the world's toptier group. In the meantime, telematics was selected by KISTI and Samsung Economic Research Institute as one of the 30 nextgeneration promising technologies on Nov. 27, 2005, which will lead the national economy after 2015, along with four-generation (G) mobile communications and micro fuel cell. Telematics is expected to become the first service model, which can fully realize ubiquitousness. In the vehicle technology sector, technologies such as remote car control, sensing of drivers' condition, detection of obstacles, and prevention of collision will be emerged. In the server, service offering technology sector, convergence of traffic information, service linkage and human machine interface (HMI) considering the special environment of car driving will be emerged as core technologies. Meanwhile, in the wireless communication sector, wireless access integration, which can selectively accommodate any of the CDMA, portable Internet, DMB, FM, DARC, DSRC, Bluetooth, and protocol technology will be settled down as the most core technologies. By making the best use of RFID/USN, portable Internet, telematics, biosensor, and biometrics technology, we can secure common foundation for the new u-society based on recognition of situation and selfcontrol. The government can offer safe and convenient transportation services to people through construction of an intelligence-type advanced traffic system. Automakers plan to develop core technologies related to intelligent vehicle equipped with advanced cruise-assist highway system (AHS) and advanced safety vehicle (ASV). By using determination information, electronics map, and traffic information, we can offer "mobile office," including traffic guide, emergency rescue, remote vehicle diagnosis, and Internet, to drivers and passengers. The automobile industry plans to offer telematics service equipped with highfunctional domestic mobile router by 2010. By 2015, it will push for an Internetautomobile era, which makes it possible to engage in such life Internet services as Internet banking and Internet transactions, by making connection with Internet while driving a car at a maximum speed of 250km per hour. The government will also push ahead with building an ubiquitous new city equipped with all state-of-the-art technologies and solutions, including telematics, intelligent-type building system (IBS), home network solution, video system, mobile application framework, intelligent traffic system, RFID, locationbased information system (LBS). In the ubiquitous city, advanced communication network will be built in all apartment complex, home network and IBS will be applied to all apartments, ITS will be implemented on roads to offer convenient traffic environment, and GIS and LBS will be implemented. At the same time, RFID will be applied to all sectors for city management, including public parking places and ubiquitous libraries.