Aiming to be a leader in Korea's game industry, MGAME is winning awards and exporting to over 20 countries worldwide In 2006, MGAME Corp. aims at entering the ranks of the nation's top three game portals, Park Young-soo, CEO of the game company, said. As a number of game companies carried out game business or announced plans to advance into the industry last year, the competition in the game industry this year is expected to be fiercer than ever, he said. Despite the stiff competition, MGAME plans to show the essence of the original game portal, said the top manager. Related to this, MGAME will push for user-oriented marketing and service policy for the three chivalry games - a powerful, hot-blooded man, a hero and the spirit of ghost, while using marketing instruments with which users can have a sense of sympathy. Through the introduction of new games, we also plan to attract more fresh users this year, he said. "As widely known, MGAME is making preparations for going public. I think it is a necessary process to keep sound fiscal status of MGAME, so we are making thorough preparations for attaining satisfactory results," said Park. Commenting that MGAME started to attain tangible results in 2005 from its strenuous efforts, he said that our company will gain more favorable business results this year. In the meantime, MGAME will actively push ahead with its advancement into foreign markets this year with its three chivalry games - A powerful man with hot blood, a hero and the spirit of ghost. The scope of our company's advancement will expand from the present Asian regions, including China, Taiwan and Japan, to the United States, North America and Europe. Besides the title exports, we are also making a strong push for establishment of MGAME branches in foreign countries this year as a means of actively attacking foreign markets. Seeking global recognition In online game, actually, new contents are to be produced according to the number of foreign countries into which game companies plan to advance. In case of exporting games, we change not only the Korean language of the contents developed in South Korea to a specific foreign language, but also contents themselves according to the trend of foreign users. Accordingly, the success or not in the overseas markets largely depends on how to express these factors well, Park said. Also, the success or not in offering game title services in the world affects a rise in the degree of recognition of MGAME in the global market. Namely, if we succeed, we can push for new contracts with foreign partner companies right after the new lineup of MGAME was revealed officially, he said. Another important thing in the online game service is not the simple offering of contents but dispatch of manpower for contents and transfer of technology and knowhow. As a result, keeping confidence with partner companies and customers is the basic principle to produce global brands and develop into a global enterprise, he said. MGAME, the first generation of game portal, is a true game portal company, whose ability has been officially proved with a variety of titles. For the first time in the history of the Korean game industry, MGAME offered the service of the "Dark Saver" game to the Chinese market. It is a leading game company in exploring overseas markets. MGAME exports its own game products to about 20 countries around the world, including China, Taiwan, Japan, the United States and Europe. Its profits stemming from exports account for 30 percent of the total sales of the domestic game industry. It reflects that South Korea is an online game powerhouse in the world Acknowledging this high competitiveness, MGAME received the president award and the popular award at Korea Games Conference in 2005. It also won the "Gold Finger Prize" and other awards in the three fields in China, a major attraction for the "hallyu (Korean wave)" fever last year.