‘U-World,' the new future of KT
‘U-World,' the new future of KT
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  • 승인 2006.01.01 12:01
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Nam Joong-soo, president & CEO of KT The year 2005 had been a year in which the whole telecom market was in the doldrums. The IT industry stagnated with not many new services to speak of. The year 2006, however, will be a year in which we will be opening the new 'Ubiquitous Wonderland' by overcoming such circumstantial difficulties.
We at KT already have had the experience of playing a leadership role in building a new realm of business in the telecom market through the high-speed Internet service. Ours is a company with an unlimited potential, having received international attention in the building of the 'Broadband Wonderland'. Now that the era of full-blown convergence is in front of us, we should make the year 2006 a year that inspires the stagnant IT market with new energies and, at the same time, lays down a basis for opening the 'U-World,' the new future of KT. To achieve this goal, I plan to embark on the following three missions. First, I will materialize the "momentum for the future growth of KT." This year, the new services we have ambitiously prepared will be in full swing. WiBro will be in the global spotlight as it will usher in the word's first commercial service of the mobile Internet. The IP media is also closing in on us as another opportunity. Through these, KT can once again uphold its stature and create new values. On top of this, I will embrace the "essence management" of making preparations and investing by taking into account the future ten years from now. I will build a further sophisticated network and develop corresponding contents and services. I will also foster experts who can operate these and create new values such as the 'U-City' by expanding the existent faculties and operations. I believe that KT can bring about a turning point for making a leap forward this year when such momentum for growth materializes. Secondly, I will seek to make customers not simply satisfied but impressed. As we are all aware, KT is serving 80% of the population as its customers. However, we have to be mindful of the fact that customers can leave us at any time. If we fail to win the hearts and minds of customers, and fail to impress them, any cutting-edge service becomes meaningless. And yet, the quality of service we provide is still far from 'customer impression.' The so-called 'push marketing' from the standpoint of a supplier must cease. Moreover, we must develop new 'customer care programs' such as the private "Internet doctor" system, and unfold specialized marketing according to customer needs. Thirdly, it is time to seek the 'win-win management.' Nowadays, a growing number of companies are choosing to provide ever more assistance to their partners under the view that "the competitive strength of a subcontractor is none other than my own." What this means is that the mutually survival management of our times, which is characterized by convergence of services and global competition, is gradually becoming the criterion for our survival. The bolstering of mutually survival relations through the stable labor and management and the consolidation of winwin structure by sharing the fruits with partners is the very key to the survival this era demands of us. I wish to make the year 2006 a year in which the pride of all the KT family can be regained. And, I will do my best to make KT be recognized as a company that impresses customers. Happy New Year! Wonderfully KT! Thank you.

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