Toys are adults’ long lost friends and children’s new friends. Many different types of them exist; besides plastic toys, some are made by sewing and stuffing with soft materials, which are known as stuffed toys or plush toys. These plush toys feel soft and fluffy enough to be popular among kids. Its market is gearing up for competition, which is evidenced by an increasing number of toy manufacturers worldwide. There is one Korean toy maker that wants to lead the pack by leaving a good mark at home and abroad.
AURORA WORLD started in 1981 in order to bring smiles to millions of kids around the world while awakening hearty reminiscences for grown-ups. For decades, the company has been successfully leading the industry with what many customers are praising: its quality, designs, and creativity. Around early 2000, AURORA WORLD was selected as one of top five companies for brand awareness in the United States. Now, there are 12 showrooms across the America and a few manufacturing facilities around the world under all four headquarters. Over 25,000 retailers are selling its plush toys, and the number is expected to rise.
AURORA’s World
AURORA “YooHoo & Friends” toys depict many cute-looking rare animals that are centering on a main character YooHoo. They are made of soft rendywave fabric and show bright colors, making them look more adorable. Also their names are quite interesting: Pammee, Roodee, Chewoo, Lemmee, Shooga, Sparkee, etc.
Plush “Baby” toys are cute little rag dolls. They are ideal gifts for children over age 1. Emphasizing safety and durability, the toys are stuffed with cotton materials with fabric hair and embroidered eyes. Let’s meet Olivia, Emily, and Madison.
Plush “Naturally Aurora” toys are hand-made animal dolls with fabric noses and either embroidered eyes or lockwasher eyes. Products like ECO PUPPY, ECO PENGUIN, and ECO PANDA are made from 100% soy fiber, and its stuffing is 100% Kapok which is known for its hypo-allergenic softness. The “Naturally Aurora” toys come with a recycled paper tag and a cotton label. For more information, you can visit http://www.auroraworld.com/eng/main.asp
AURORA WORLD has been selected as the KOTRA Seal of Excellence since 2010
