All Financial Roads Lead to KB
All Financial Roads Lead to KB
  • Korea IT Times (info@koreaittimes.com)
  • 승인 2012.10.29 19:55
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SEOUL, KOREA Once, all roads led to Rome. The Roman Empire was the center of the world’s politics, economy, and culture. The Romans created the Pax Romana period where they policed the world on the basis of their great power. What financial companies are taking the lead in maintaining order and peace in the financial market  

The KB Financial Group(www.kbfng.com) believes that they are one of them.  About 27 million customers have been making KB a financial powerhouse. Therefore, the KB Financial Group places its number-one priority on understanding and considering customers by sticking to its business philosophy of, “People come first”.

In this context, when developing new products and mapping out strategies, KB gives consideration to the lifestyles and needs of customers. Since KB declares itself a financial group for people, its financial products and services cover all generations.  The financial group is developing customized products for various generations such as “KB Junior Star Bankbook” and “KB Pension Bankbook” as well as offering differentiated services by customer-specialized channels such as Rockstar, office branches, and windows only for seniors.

Eu Yun-dae, chairman of the KB Financial Group has been championing the importance of customer satisfaction-oriented management. “We ought to improve and reestablish our systems and processes around customers,” Chairman Eu emphasized in the ceremony to celebrate its fourth anniversary.   

KB’s customer satisfaction-oriented management has paid off handsomely. The financial group came in first in the NCSI and the KCSI six years in a row.

The KB Financial Group launched the Golden Life Service, which diagnoses customers’ preparations for their retirement lives through a new retirement life design system. The service also offers retirement consulting such as a customized asset management system recommended by the KB Golden Life Research Center, and helps people get jobs or start their own business. As a result, all KB customers can check their retirement life preparations through consulting at about 1,200 KB branches across the nation. They are also able to receive various consulting ranging from financial plans such as financial products and debt management to real estate, reemployment, and starting a business.

A branch that specializes in services for salaried workers in their 30s and 40s located on Teheran Road in Gangnam-gu, Seoul analyzes their culture and financial transaction patterns and applies various elements optimized specifically for them.  

For young customers, a future growth engine, KB has opened 41 branches at or near universities. The 41 branches are called “Rock Star Zones” based on SNS or social network service. The Rock Star Zones are loved by young people as they are used for music concerts, special lectures on getting jobs, and meetings between recruiters and job-seekers.    

KB Smart Branch is an innovative branch that will take the lead in future smart finance. Customers are able to use financial services quickly and easily through Smart Touch devices which KB developed by thoroughly analyzing customers’ use of financial services. The KB Financial Group is offering financial services for all generations through a wide array of financial products.

KB Rock Star Bankbook enables college students and young company workers to determine their own bank account numbers and enjoy an exemption from the payment of various commissions.  College students can save money for their tuitions by buying KB Rock Star Installment Savings. KB also offers KB Kookmin Nori Check Card to befit the lifestyles and card use of people between ages of 18 and 27.  

Moreover, KB supports the financial management of young salaried workers through monthly compound interest products such as KB Kookmin First Financial Plan Installment Savings and KB Kookmin First Financial Plan Savings.  KB Kookmin Salaried Worker Bonus Check Card is focused on tax breaks. For small business owners, KB has launched Special KB Member Shop Bankbook and Special KB Member Shop Installment Savings. KB Happy Mom Installment Savings is designed for female customers, including pregnant women.

In this era of smart technology, KB is emerging as a frontrunner in the smart financial market, as well. KB Smart Star Phone Installment Savings offers better interest rates in accordance with an increase in icons and recommendations. KB Smart Star Phone Savings provides a farm management game which shows the status of accounts. Customers are able to easily reach their financial goals through KB Dream Talk Installment Savings by combining financial products and SNS. KB Talking Installment Savings can talk and sends character messages to friends depending on the situation of their savings. The number of KB smart banking users has now surpassed four million, a first for a Korean financial institution by harnessing these smart products and services. 

 


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