Building a Digital Hallyu Wonderland in Korea
Building a Digital Hallyu Wonderland in Korea
  • archivist
  • 승인 2006.04.01 12:01
  • 댓글 0
이 기사를 공유합니다

IT Essays Digital Hallyu (VI) Building a Digital Hallyu Wonderland in Korea The following is the sixth and last in a six-part series of articles on "Blue Ocean of Digital Hallyu (the Korean Wave)" contributed by Cho Yong-jun, Executive Director, Division of Public Relations & Project of the Korea Agency for Digital Opportunities and Promotion (KADO). _ED. What should we do to ensure the continuing success of Hallyu fever
The first step we should take is "digitalization of Hallyu," which we already discussed in the fifth article of this series. Secondly, setting up a "Digital Hallyu global network" is urgently needed to enhance systematic management and effectiveness for the spread of Digital Hallyu. One of the good examples is the integrated global network now being built by Samsung. Samsung plans to build the Global Samsung Business Network (GSBN) for all of its overseas branches, 56 local subsidiaries and 896 trade partners by the end of this year. GSBN, which has been benchmarked by its competitor Sony of Japan, is the integrated business network and concurrently global management information system of Samsung Electronics. Samsung, whose overseas sales account for 85% of its total sales and whose net profits from the overseas sector take about 88% of the total net profits, needed a global management information system that can optimize global business ranging from sales to purchases, and the result of its efforts to do so is the GSBN. The most outstanding characteristic of GSBN is that locally-incorporated companies of Samsung in foreign countries and their overseas trading firms can exchange and manage sales and purchase data freely in real time, upgrading effectiveness in all courses of transactions from sales to purchases. It is difficult to say what the Digital Hallyu Global Network should be composed of. Accordingly, it is natural that an integrated management system for development of practice strategy and promotion is necessary. The knowledge as business priority in the next economy means not only knowledge on what is useful for satisfying customers in the market but also knowledge about customers' priority, desire and concerning matters. Accordingly, how should we gather diverse knowledge from the global village without an integrated global network and effectively manage it In the next economy, a core strategy to build brand value is creating exclusive relations with constituents of the targeted market. To this end, we need to build a "Digital Hallyu Portal Site" sooner rather than later. The primary purpose of this site is to arrange and analyze the present flow of Digital Hallyu and remove any obstacles to the flow. Thirdly, I'd like to suggest the establishment and operation of a "Digital Hallyu PR Pavilion." The present e-world is a playground. Play is not only culture, but also purchasing activity. Accordingly, marketing through play is the most effective means for the N-generation and Blog generation. It goes without saying that such a trend will also be applied to the u-world in the future. Related to this, I suggest the construction of "Digital Hallyu Wonderland," which combines our digital technology, products, services, games and contents. It is a localization strategy to expand IR that we can see and feel. If we build the PR pavilion in hub cities of tourism and logistics such as Dubai, Singapore, Shanghai and Amsterdam, the effects will be significant. Of course, I do not mean the pavilion should be on a giant scale like Disneyland or Universal Studios. Even though it is small-sized, we can create space introducing Korea's digital characteristics well. However, I think we need to build "Digital Hallyu Wonderland" as a theme park in Korea. If the digital wonderland is built in the IT cluster of Songdo International Free City, it can mark a new epoch in the entertainment or tourism industry through digital technology. Let's think about the nation's exports of Digital Theme Parks worldwide, like the United States exported Disneyland to Japan and Europe. Fourthly, I recommend enactment of the "Great Digital Hallyu Award." We need to select the best Digital Hallyu products, technology and services every year and present awards to the best selections in an attempt to enhance and concentrate digital energy. We can develop the event into a sort of "Digital Festival," in which all people in the global IT industry pay keen attention and participate, like the Cannes Film Festival or Venice Film Festival. Fifthly and finally, we can consider introducing a "Digital Hallyu PR Ambassador." Through Hallyu stars, we can herald Korea's state-of-the-art image as the "Digital Wonderland," to foreign countries.
Although Korea's digital technology, products and services have been dominating the world gradually, nobody knows when and how Korea will collapse like AT&T or Sambo Computer if it is negligent in seeking "blue ocean." Korea has no oil dollar, but it possesses the "Digital Dollar." Who knows whether or not the Digital Dollar will be more valuable and create greater value added than oil money after several years Digital Hallyu can make precious the Digital Dollar. However, the "Digital Hallyu" currently has a very shaky foundation. George Colony, CEO of Forester Research, a world-famous market survey institution, recently warned, "What Korean companies concentrate on mobile phones and televisions may be dangerous." He said that mobile phones and televisions are not controlling devices in the digital home market, and are widely different from information and home appliances, such as PCs. In particular, he anticipated that an era of "X Internet (Extended Internet)" connecting 14 billion appliances to the Internet will open in 2010 and stiff competition in the digital home market will arise. The physical world and digital world will be merged within the coming 10 years and about 10 business lines will a stage final battle to dominate the digital home market, he predicted. To prepare for the "X Internet" era, accordingly, we should manage "Digital Hallyu" comprehensively and systematically. Yun Jong-yong, vice chairman of Samsung Electronics, forecasted that Asia will be a center of the global economy with its dynamic giant market and technology reform as well as production ability, while leading the "Digital Revolution," called the second industrial revolution. If the hero of the Digital Revolution is Asia, Korea and Digital Hallyu stand in the heart of it. Considering this point, Digital Hallyu can play a leading role for solidarity and prosperity of Asian community. In addition, our digital products, technology and service coincide with the humanitarian ideal of "devoting to the welfare of mankind." The ideal calls for giving happiness not only to us but also to others. We are now pursuing the vision through "Digital Hallyu." In 2005, we had the best chance to spread the Digital Hallyu, while hosting the Asia-Pacific Economic Conference (APEC) in Busan where heads of state, high-ranking government officials and business leaders from 21 member countries attended in November. The 2006 Germany World Cup will also provide Korea with another golden opportunity to herald its Digital Hallyu globally. It is my sincere wish that the Republic of Korea will become a hero dominating the "blue ocean" through Digital Hallyu.

댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • ABOUT
  • CONTACT US
  • SIGN UP MEMBERSHIP
  • RSS
  • 2-D 678, National Assembly-daero, 36-gil, Yeongdeungpo-gu, Seoul, Korea (Postal code: 07257)
  • URL: www.koreaittimes.com | Editorial Div: 82-2-578- 0434 / 82-10-2442-9446 | North America Dept: 070-7008-0005 | Email: info@koreaittimes.com
  • Publisher and Editor in Chief: Monica Younsoo Chung | Chief Editorial Writer: Hyoung Joong Kim | Editor: Yeon Jin Jung
  • Juvenile Protection Manager: Choul Woong Yeon
  • Masthead: Korea IT Times. Copyright(C) Korea IT Times, All rights reserved.
ND소프트