Korea's Mobile Game Industry Needs Tender Loving Care No one can deny that mobile game business circles have been experiencing explosive growth over the past several years, despite numerous difficulties and it is still steadily growing. I believe key to Korea mobile industry's success is dedicated employees who have an aspiration for the industry's growth, even though they might have been suffering from a difficult working environment and hardship. They have been struggling for mobile game to take root as a leading game industry group following online game within domestic game industry and now thanks to their efforts our industry circles wishes to spread its wings toward world stage. Nonetheless, despite such efforts and perseverance, it is heartbreakingly true that the mobile game platform industry is in fact lagging behind in several aspects in comparison with established platform market's capability, expertise and scale. Accordingly, the mobile game field is not participating proactively in game exhibitions such as G-STAR and E3 etc. at home and abroad, which are gradually becoming lively compared with other platform business circles and further not utilizing good publicity opportunities effectively. Such phenomena may be attributed to several factors, but for example, it seems the key reason is that international game fairs spotlight other platform games including online game which is in the period of maturity at the moment too. It goes without saying, that mobile game industry's proactive efforts are essential. But it is not just the industry's self accusation that our mobile business circles should at least receive an impression that we serve as a best man of another game platform. In addition, I believe that it is time for related game association and organizers to pay more attention to associated market which can create value-added. Along with complex and multi-functional mobile machinery & tools, the development of the mobile accessory market, which will enables more useful and effective game service will come to play a pivotal role in expanding the mobile game market and spearheading globalization.