Korean Conquerors 'Invade' LA for E3
Korean Conquerors 'Invade' LA for E3
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  • 승인 2006.05.01 12:01
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Cover Story / Game Industry Opportunity to publicize Korea's G-STAR 2006 (Nov. 2006) In step with online trends abroad, Korean game companies taking part in E3, the world's premier trade event exclusively dedicated to showcasing interactive entertainment and educational software and related products to be held in Los Angeles May 10-12, 2006, are expected to demonstrate that Korea is a global online power. Sixteen smaller game companies from Korea will participate in this global game show with a national pavilion form organized by the G-star Organizing Committee in the four categories such as mobile game, portable game, online game, and solution plus five larger game companies like Webzen, ECsoft, Hanbit Soft, Mgame and Neowiz.

While larger game companies show off their game's excellence through their own booths, the Korea national pavilion also will feature a traditional Korean kite in the shape of a shield to symbolize Korean game developers' success all over the world. In this peculiarly themed pavilion, 16 smaller Korean game companies will reveal state-of-the-art game applications, devices and cutting-edge games in various platforms and genres, the G-STAR Organizing Committee predicts. In comparison with other years E3 display application game products, graphic's level rose this year in the case of Korea game products and in particular, genre's diversity as well as online casual game's accent is conspicuous. Korea is likely to emphasize above all the most priority on publicizing the GSTAR 2006 to be held in November in KINTEX, Goyang, Korea, according to the G-STAR Organizing Committee. G-STAR (Game Show and Trade, All-Round) is the primary gaming exhibition in Korea supported by the Ministry of Culture & Tourism and the Ministry of Information & Communication. It features online and mobile games, which are expected to dominate the game market, merging with PC, arcade and console games and covers all aspects of the gaming industry with more than 2,000 booths, according to the G-STAR Organizing Committee. An official responsible for the exhibition at the G-STAR Organizing Committee, said, 'The exhibition will reflect the state of game culture today through events such as a live game music concert, game league and costume play' . While the main emphasis is on end users, the G-STAR will also designate a separate B2B pavilion for a perfect business environment and provide business support programs such as trade meetings, IR seminars and networking receptions, this official underlines. 'Where Business Gets Fun' As is generally known, the Electronic Entertainment Expo (E3), 'Where Business Gets Fun,' is the world's premiere trade event exclusively dedicated to showcasing interactive entertainment and educational software and related products. This year's E3 2006 will be held at the Los Angeles Convention Center from May 10-12. Conferences are held May 9-11 and the show floor is open May 10-12. The worldwide annual focal point for the computer and video game industry, E3 draws tends of thousands of professionals to experience the future of interactive entertainment. The most influential people leading the most innovative companies in the business attend E3 to showcase and see groundbreaking new technologies and never-before-seen products for computers, video game consoles, handheld systems and the Internet. Show attendees also have the opportunity to participate in a variety of learning workshops and conferences focused on the specific interests and educational needs of professionals in the interactive entertainment business. The E3 Organizing Committee expects that in 2006, approximately 400 exhibiting companies representing 80 countries will converge on the Los Angeles Convention Center. During E3 2005, exhibitors debuted more than 1,000 computer and video games and related products. Tens of thousands of industry professionals from around the world attended E3 2005, including software developers, buyers and retailers, programmers, distributors, entertainment industry representatives, financiers and venture capitalists, importers and exporters, manufacturers, resellers, researchers, educators, financial and industry analysts and worldwide electronic and print media.


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