As the 2006 Germany World Cup is just around the corner, companies' World Cup marketing has become more aggressive. Many companies are concentrating their efforts on World Cup promotion marketing. Experts anticipate that this World Cup would catalyze the entire society and generate ripple effects through the Korean economy, considering the previous Korea- Japan 2002 World Cup's outcome, generating more than a 20 trillion won, (approximately $20.81 billion). Especially, a clutch of electronics companies is ready to combat their rivals for World Cup item products sales. Specifically, LG Electronics will hold 'Time Machine TV Festival' seeking Korea's victory over its competitors. During two months of May & June, consumers can buy 'Time machine TVs' which are being sold as limited edition products, and LG Electronics is making a thousand of 'Victory Zone' in its sale shops in a bid to run online rooting events. During that time, 42 or 50 inch PDP TV will be sold more cheaply than existing products, at about 300~500,000 won, (approximately $306~$510). As for LG Electronics, to promote its LCD, PDP TV, the company has been aggressively discounting its products prices since earlier this year. and has been edging closer to its rivals for grabbing the lead in World Cup special sales. On the other hand, Samsung Electronics has been pouring astronomical sums of money into TV advertisements, and fan meeting events that featured Guss Hiddink and Dick Advocaat. In the case of Samsung, its LCD TV sales have grown by 240% during the month of April compared with this January, and also PDP TV's sales volume has risen over 70%. In the meantime, Samsung Electronics will hold the 'Samsung Computer Fighting Festival' until June 10. During this time Samsung will reward consumers who buy computers and peripheral devices, by offering them World Cup item gifts, FIFA 2006 original game CD and Adidas' 2006 World Cup representative ball, 'Team geist.' Samsung's ambitious LCD TV brand 'Bordeaux' smashed records, selling more than one million over three weeks. It set a remarkable record: the largest sale performance during the shortest time for one item, so it is successfully improving its brand image - about 2 million units of this hottest item have been sold since its rollout. Samsung has optimistic views regarding sales of 'Bordeaux LCD TV', so it looks like the product's sale performance will rise continuously through the end of this year. On the other hand, KTF rolled out four products like the 'I love football' cellular phone series which targeted the World Cup, Under the current World Cup marketing boom, especially consumers are enthusiastic about the DMB phone. The 'I love football' cellular phone series is composed of four types of local DMB phone, including the SPH-B3100, chocolate phone LGKV5900 etc. They have been attracting consumers' attention, because their designs reflect the fans' anthem of the 2006 World Cup 'Let's go together' as MP 3 files, and a variety of World Cup slogan images.