Events / National Assembly Policy seminar debates using Wibro to promote 'Digital Hallyu' Apolicy seminar on 'Hallyu,' ("Korean wave") chaired by Choi Koo-sik, a lawmaker of the Grand National Party (GNP) and chairman of the National Assembly members of study group on 'Hallyu', was held July 6 at the National Assembly building. This seminar was based on the theme, "Post-Hallyu - How should we prepare for it" During its opening ceremony, several celebrities from various cultural fields delivered their opening speeches. Lim Chae-jung, the speaker of the National Assembly, stressed 'Hallyu' is a culture icon that represents Korean people's powerful vigor and youth. Korea's 'Hallyu' already has matured through its unstable flourishing period so we have to carry out more studies to find proper ways to spread 'Hallyu' all around the world. After his speech, Korea's eminent poet Kim Ji-ha commented that fostering a high level culture is very important. He quoted Baek Bum Kim ku's speech at the time of the commemorating ceremony for establishment of the Republic of Korea in 1948. At that time, Baek Bum Kim ku stressed that Korean people should change Korea to a culturally advanced country through steady efforts to enhance our country's brand image around the world. Meanwhile, Kim Ji-ha added that owing to 'Hallyu', Korea has been attracting many citizens of the world, and with this as an impetus the Westerners came to pay more attention to the Eastern culture. After these opening speeches, the next generation's new 'Hallyu' icon "B-boy" presented joyful and exciting performances for the participants. At the main conference, Sin Seong-il, a leader of the 'Hallyu Strategy Research Institute', delivered his speech regarding 'Post Hanllyu's riding on the wave of popularity' and Cho Yong-jun, Executive Director, Division of Public Relations & Projects of the PR Business Team of KADO, addressed about 'Korea Digital Hallyu's Future' titled 'Ocean of the Digital 'Hallyu''. In his speech Cho stressed that Korea's high quality culture images are very important to promote export of 'Hallyu', and added a modern Europe has been constructed by the most successful branding projects. So recently a great number of people visit Europe for enjoying Europe countries' various trends and distinguished cultures. He prospected that in the near future, Korea's buzzword, 'WiBro' also would be able to serve as a means of 'Hallyu.' Several countries such as the United States, Italy, Brazil and Venezuela are already preparing for their commercialization of 'Wibro.' The so-called 'Digital Hallyu' era is just around corner. It is clear that Korea has to aggressively prepare the next strategies for 'Hallyu.' This seminar attracted scores of participants' attention and has given Korean people food for thought regarding who has to sustain the 'Hallyu' boom globally and continuously.