Hotel Spotlight / The Ambassador Hotel Group A Hotel Group Tailor-Made for Seoul Ambassador Group The Ambassador Hotel Group (Chairman Suh, Jung-Ho) first began its operations in 1955 as a small inn. In 1989, it formed an alliance with the International French hospitality group, Accor, opening the doors of its hotel under the new image of Sofitel Ambassador. Ambassador hotels are in the business corners of Seoul. In the North (Sofitel Ambassador and Ibis Myeong-dong), South (Novotel Ambassador Gangnam), West of the river (Novotel Ambassador Doksan) and by COEX, the World Trade Center (Ibis Seoul). In September 1993, Novotel Ambassador Gangnam, located in the affluent area of Gangnam-gu Yeoksamdong, was the first joint-venture between the Accor group and Ambassadors. With 17 floors above ground, 6 floors below ground, this hotel has 336 rooms. Shortly thereafter, in September of 1997, the second joint-venture between the Accor group began its operations in the commercial district of Kumchon-gu Doksan-dong, near the area of Shihung. With 14 floors above ground and 5 floors underground, this 230 room deluxe hotel was respectively named, Novotel Ambassador Doksan. Seoul's Ambassador Hotels are renowned for their affordable prices, world-class facilities, and friendly service. One of the newest members of the Ambassador Group is Ibis Seoul, located in Gangnam-gu Daechi-dong, close to COEX, the World Trade Center. In 2003 Ibis Seoul was launched as the first international economy hotel brand in Korea. In 2006 one more Ibis launched in Seoul, in Myung-dong downtown, named as Ibis Myeong-Dong. In its 50-year history, the Ambassador Group has set the standards for Korea's hospitality industry with a vision that started in 1955, and continues to grow everyday. Business Partnership with French Accor Group The Accor Group headquartered in Paris, France is an international leader in the hotel and tourism industry with business in restaurants, traveling, sightseeing, banquet, catering, casinos and hotels. The Accor Group currently operates over 4,000 hotels in 90 countries worldwide implementing a distinguished European character with every establishment. The Accor Group specializes in various business and budget hotels for business professionals and leisure travelers from five-star quality to economy class in many countries around the world. Each Accor hotel proudly boasts world-class standards and its unique concepts always offering quality service and accommodations at reasonable prices. The Accor Group has over 10 different name brands each specializing in separate classes such as Luxury 'Sofitel' , Business Class 'Novotel' , Flexible 'Mercure' , Economy 'Ibis' and Comfortable and Convenient 'Formule 1' . The Accor's history in the Republic of Korea stretches back to over 17 years of proud service in Seoul. The Accor Group first established a franchise contract with the Ambassador Hotel in Changchungdong, Seoul in 1989. Since then the Ambassador Hotel started using the brand name of Sofitel, Sofitel Ambassador. Then the Korean owner Ambassador Hotel and Accor formed a joint venture establishing hotel operations under a business partnership promoting the first ever Korean and French Deluxe Hotel, Novotel Ambassador Gangnam located in Yeoksamdong, Seoul in September 1993. The Novotel Ambassador Gangnam is operated using the international Novotel standards and managed by an experienced foreign general manager and a few of foreign managers appointed by the Accor Group. Novotel Ambassador Doksan, the second joint-venture deluxe hotel formed by the Ambassador and Accor opened in September 1997. 1997 was a very tumultuous and difficult time in the hotel industry and was even more dangerous to open a brand new hotel due to the national feeling of unrest and depression stemming from the IMF financial crisis that struck Korea. However, Novotel Ambassador Doksan located in the new business and commercial district of Geumcheongu, Seoul was fortunate and became successful through this difficult time in Korean history. Finally, Ibis Seoul located in Daechidong near the Posco Center became the third joint-venture between France's Accor and Korea's Ambassador Group in October 2003. In early May of 2006, one more Ibis launched in Myeong-dong downtown of Seoul. In total, the Accor Group of France is thriving in Korea with the operation of 5 hotels. Sofitel Ambassador, Novotel Ambassador Gangnam, Novotel Ambassador Doksan and Ibis Seoul are all strategically positioned in popular business districts throughout Seoul offering firstclass service and accommodations. The Accor and Ambassador Group under joint partnership is unique in the Korean hospitality industry due to its French and European connections and standards as compared to the American influenced chains of its competition after the highly heralded 1988 Olympics held in Seoul. Each member hotel of Accor and Ambassador Group proudly offers firstclass accommodations and atmosphere with friendly and sincere professional service operated by a fully knowledgeable and experienced management introducing distinguished European concepts and standards.

Sofitel Ambassador Seoul Sofitel Ambassador Seoul is located in the heart of Seoul's downtown area. With 416 spacious guestrooms and numerous first class facilities, Sofitel Ambassador Seoul is one of Seoul's premier hotels with 19 floors above ground and 2 floors underground, and banquet and convention facilities. Guests can enjoy an array of international restaurants and bars designed to meet the needs of every discerning guest. Sofitel has recently undergone a complete remodeling of its 15th to 18th floors as its signature 'Sofitel Club Floors' offering fantastic views from each stateroom and the 7th to 14th 'Advantage Floors' offering the best of comfort and reasonable rates. In June 2006 the hotel completed 5-month renovation of lobby and front desk. Guests can delight in the wonderful food and beverages in the many restaurants in the hotel at 'Caf de Chef', 'Lobby Lounge and Deli', 'King's Buffet Restaurant', Entertainment Bar 'Gran*A', Japanese Restaurant 'Ta Ke' and Chinese Restaurant 'Hong Bo Gak'. Celebrations of any kind can be proudly held in the luxurious banquet and ballrooms catered by the expert and friendly hotel staff. The Fitness Club encompasses two lower levels complete with an indoor swimming pool, golf driving range, gymnasium, aerobic rooms, men's and women's sauna and therapy center and high-tech equipment. Novotel Ambassador Gangnam Novotel Ambassador Gangnam has 336 deluxe rooms, including 9 suites and 3 executive floors. The hotel has enjoyed its 10-year anniversary in 2003 averaging over a 90% annual occupancy. There are 6 restaurants and bars: European Casual Dining Restaurant 'the Bistro', Japanese Super Dining Restaurant 'SHUNMI', Buffet Restaurant 'Festival' Entertainment Bar 'Gran*A', newly refurbished Lobby Lounge and Splash Bar at the Fitness Club. The 4 executive banquet halls and the 24-hour business center provide superior professional services to guests in addition to the wireless broadband Internet available throughout the hotel. The health club has a swimming pool, golf driving range, gymnasium, sauna, spa, aerobics studio, jogging track and health bar. Novotel Ambassador Doksan Novotel Ambassador Doksan opened in the emerging business and commercial district of Geumcheongu, Seoul in the second half of 1997. 230 rooms of the Novotel Doksan features a variety of accommodation facilities including 153 Superior Rooms, 7 Deluxe Rooms, 54 Executive Deluxe rooms as well as 5 Executive Suites. The top floors of the hotel are dedicated to the exclusive Executive Club. The hotel features an extended recreational center, which includes a 3-lane 25 meter swimming pool, state of the art gym, golf driving range, and relaxing sauna and jacuzzi facilities. The banquet hall can accommodate up to 450 people along with 3 smaller rooms for more private functions. The conference hall can hold many professional business meetings. The hotel restaurants of: 'Garden Terrace', Korean Restaurant 'Yura', Entertainment Bar 'Gran*A', Lounge Bar 'Phoenix' and a bakery. Guests at Novotel Ambassador Doksan can enjoy a wide range of shopping, dining and entertainment activities. Ibis Seoul IIbis Seoul is a 317-room hotel located in the Gangnam district close to the COEX Convention Center and positioned in the business-class market. Ibis Seoul newly opened in October 2003. It is the first Accor 'Economy Hotel' and the first budget hotel managed by an international hotel operator in the market. Ibis Seoul features 317 guest rooms, 2 business meeting rooms, restaurant 'La Table' and an integrated bar 'Le Bar', business corner, gym, full service sauna and spa facilities and a covered car park. The hotel caters mainly to business and leisure domestic guests. Among the amenities available are coin operated laundry machines and highspeed Internet. Ibis Seoul has barely been open for only two and a half years but has already gained a worthy reputation of being the best value for money international hotel in the Seoul market from the press and its many guests from all levels of society. Ibis Myeong-Dong Another New Ibis hotel, Ibis Myeong-dong opened on May 2006 in downtown. Ibis Myeong-dong is located in heart of financial district of Seoul and close to the famous shopping destinations in Seoul - perfectly located for guests to explore and enjoy Seoul, whether for business or leisure. Ibis Myeongdong is being developed as a hotel complex and it is built above nine levels of retail outlets and has a restaurant, bar, sauna, gym and meeting/function facilities. The hotel also features a touch of contemporary design with advanced communications technology including LCD screens and broadband internet access in all rooms free of charge, 24h business corner, large working desks and individual safe box. As Myeong-dong is already best known as a prestigious business and shopping district, the hotel's economical rates add more value to the hotel, making it a superior choice for business travelers during the weekdays and leisure travelers during weekends.