WiBro's National Branding Work Needed
WiBro's National Branding Work Needed
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  • 승인 2006.07.01 12:01
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MTI Next-generation 'killer application' It is a fact that some WiBro business providers are not convinced of WiBro market's potential or its success possibility. Moreover, many persons are concerned over whether WiBro may retain its superiority in a competition with HSDPA and so forth. Yet, gapfiller manufacturer MTI's president Mr. EEm Ki-Ho is convinced that WiBro will certainly succeed, adding that WiBro's content is infinite and it holds sufficient strategic location and foothold as a nextgeneration "killer application." MTI is a domestic WiBro gap-filler manufacturer that did business worth $10 million with China and India respectively. EEm said that they plan to continue doing business with Korea since they realized gap-filler's importance, and Japan is about to purchase gap-filler from Korea from now on. Gap-filler manufacturers that were in charge of gap-filler for KT service consist of about four companies including MTI, but it is not easy for these four companies to cover such broad WiBro commercialization areas, he commented. EEm stressed that since the company is struggling on technology development, MTI expects to be able to facilitate gap-fillers in the nation with more favorable price. This is the law of the survival of the fittest and according to how we are differentiated and how we do highly developed technology development, gap-filler's cost down is possible and this field's competitiveness also grows bigger, he explained. As a 1.5 G gap-filler manufacturer, EEm pointed out that the company is striving to upgrade technology ceaselessly. In order for Korea's mobile WiMax, & WiBro to get global recognition, EEm advised that Korea must share this new technology that it has developed independently. In that context, the president insisted that Korea needs to acquaint global companies like Intel degree with Korean technology and put more effort into generating overseas publicity. EEm concluded by asserting that the nation must launch national branding work for the success of Korea's mobile WiMax, WiBro.

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