Maximizing Market Potential of WiBro
Maximizing Market Potential of WiBro
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  • 승인 2006.07.01 12:01
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SK Telecom SK Telecom plans optimal WiBro network construction With timely investment in complementary services such as WiBro, WCDMA, satellite DMB, SK Telecom is expected to take the initiative in the new ICT market. Following the launch of the company's WiBro pilot service at the end of May, this year, SK Telecom launched service in the course of last June with priority given to hot zones like Seoul Anamdong, Hangyang University, and Shinchon. CEO & president Kim Shin-Bae, SK Telecom reveals that the company already fixed this year's investment plan amounting to 170 billion won (around $1.8 billion), adding that the company is forecast to service 15~20 hotspot areas by the end of this year. By providing users with the most optimal contents of WiBro, SK Telecom will activate markets, Kim explained, saying that the company plans to allow users to use diverse service by supplying them with information service like messaging, game and location-based service, as well as Biz service like B2B & M2M solutions. Furthermore, SK Telecom will diversify customers' selections by providing them with diverse combination products with established mobile phones as well as satellite DMB etc., Kim emphasized. In connection with the charge system, Kim said that SK Telecom would allow users to select the most appropriate charge system by adopting diverse forms of charge systems. Regarding WiBro positioning, the CEO has committed himself to offering services with the best quality by constructing the most optimal WiBro network, based on its wireless network operation experiences over the past 20 years. SK Telecom intends to take the initiative in new market such as WiBro, WCDMA, and satellite DMB etc. with timely investment in mutual supplementary service, Kim adds. As a result of previous customer survey, Kim stresses that WiBro is expected to develop in a complementary way with existing services as a service that can overcome dissatisfaction about wireless Internet's transmission speed and charge. Accordingly, by overcoming the limitations of wireless Internet service's expensive charges as well as low transmission speed, WiBro is expected to allow users to use large capacity data service with fast transmission speed and with reasonable price by connecting to the Internet anytime and anywhere.

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