Digital Forecast The Korea Meteorological Administration (KMA) has been pushing for the "digital forecasting service" to be launched officially in October as a reform brand. Under its target to push for the digital forecast service as one of the government's top 10 reform brands, KMA has made a public notification of its project to develop the reform brand concerning digital forecasting service and entered full-scale preparations. KMA made the public notice on July 19 and plans to select a final bidder for the project after receiving applications until July 25. Until the end of September, KMA will finalize the new title of the digital forecast service and develop new design. At the same time, it plans to submit the newly prepared reform brand for the brand competition contest of all administrative institutions slated for the coming autumn as part of its efforts to be selected as one of the government's top 10 reform brands. An official of KMA said, "We will publicize the digital forecast service, which is designed to offer weather information even to the smallest administrative units such as 'myeon' and 'dong' in the country with graphics, letters and voice, through new brand and logo to the people."