Solid Next-gen Advances
Solid Next-gen Advances
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  • 승인 2007.08.13 14:05
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LG.Philips LCD will provide visitors to IMID 2007 exhibition an opportunity to experience the best displays by forming a joint booth with LG Electronics and LG.Philips Display. For this occasion, the Korea IT Times had an interview with Kang In-byeong, vice president of LG.Philips LCD and head of the LCD laboratory.

"The company will show new technologies in connection with a Multi Touch System, Triple View Display for Full HD TVs and improvement on Full HD TVs and monitors, and the next-generation display technology like the world's first Color Flexible e-Book. Besides, various displays [will include products] such as Touch Sensor In Cell products with Wide Color Gamut technology for heightened color reproduction rate using existing CCFL and technologies related to 52-inch, 47-inch and 42-inch 120Hz Full HD TVs and 12 Bit Color Depth and mobile products for which the IPS technology was applied," said Kang.

The Vice President went on to say that LG.Philips LCD will introduce their products that are Full High-Definition (HD) which removes after images using 120Hz technology. Visitors to the booth can finally see the advantages of the 120Hz technology, which doubles the timing and resolution of the images seen on the screen, inserting carefully calculated middle images between the existing 60 frames per second standard. Kang went on to say: "In connection with the monitors, we will show the 102 percent model using the WCG-CCFL." WCG-CCFL stands for Wide Color Gamut Cold Cathode Fluorescent Lamps. To meet the recent increasing needs for high quality color reproduction rate in the monitor market, the company has been trying to develop this display with 102 percent color reproduction rate. In contrast, the current best color reproduction rate in production monitors is 92 percent. Notebook PC, TV and monitor owners have increasingly demanded a high color reproduction rate, and other solutions have until now included WCG and RGB LED technologies. Vice President Kang noted: "The 17WUXGA to be displayed at the IMID is the first LCD for notebook PCs which employs an RGB LED backlight." Since the product creates its own RGB color tones in the backlight, it can dramatically improve color reproduction. Also, the white LED has recently come into the spotlight as a way to make lighter and thinner notebook PCs that reduce power consumption. Kang mentioned that many white LED models have been put into the market from this year.

Other new technologies

Kang In-byeong also went on to speak about other new technologies that will be displayed at the IMID 2007. "The TSIC, or Touch Sensor In Cell, is a technology which doesn't need a process to attach separate Touch Screens by installing Touch Sensors to the LCD panels," he said. This product is based on light sensor recognition, and is used to make touch screen displays which are slimmer, lighter, and always recognizes a touch regardless of the luminance by controlling sensor output. Kang spoke in more detail by saying: "The Company adopted the GIP [Gate In Panel] to remove Gate D-IC by materializing the Date Driver to glass instead of the Triple Rate Driving [TRD]." This indicates that for the latest 7 inch WVGA TRD model the company could save on costs and reduce power consumption by using multi-channel data D-IC. Using this idea, LG.Philips LCD developed the Narrow Bezel LCD Panel through the new concept Gate Driver circuit technology. The Vice President said that 2.4" VGA model which adopted Advanced High Aperture (AHA) technology has become slimmer due to a slimmed polarizer and its screen has become clearer and brighter.

Future direction

Finally, Vice President Kang spoke about the future direction of the Company. He said, "LG.Philips LCD is stepping up its efforts to perform competitive R&D and is further researching to be a leader in the field of next-generation display. For this purpose, the company is introducing technologies through which it can improve performance of its LCD and it can develop its future. One of the main tasks of the company is to develop technologies to improve performance of the LCD so that it can strengthen its competitive edge in the market. The second is to create new applications. By introducing improved Multi Screen Displays, the company is hoping to make better practical application of LCD products. The third is technologies to develop its future. LG Philips LCD developed the Flexible Color e-Book and Flexible AMOLED technologies and it will be able to produce Flexible Display products based on these technologies."


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