SEOUL, KOREA- Samsung announced that its brand value amounted to US$39.6 billion, ranking No. 8 among the global top-100 brands, surveyed by a brand consulting firm Interbrand. Apple came on top, followed by Google and Coca-Cola. Seven out of the top-ten global brands are technology companies.
The brand value of Samsung marked a robust year-on-year growth of 20.4 percent from $32.9 billion a year ago, higher than the average growth of the global top-ten brands (8%), and those of technology companies (15%).
Samsung attributed the growth in its brand value to its efforts to release a string of innovative smartphones and TVs, as well as to strengthen its global brand marketing activities.
After releasing the Galaxy S4 and Galaxy Note 3, Samsung Electronics solidified its position as the world’s No. 1 mobile phone maker. The company is creating a new market by developing innovative wearable device Galaxy Gear.