200 Booths to exhibit latest equipment and content
The exhibition venue will be comprised of 200 booths of over 120 Korean and foreign companies. It has been designed to add diversity along with a network hall, content hall, and complex services hall. An array of major equipment manufacturers, such as Samsung Electronics, Motorola, Cisco, SA, HUMAX, CURON, ARIS, BigBand Networks, TANDBERG, Dong Yang Telecom, Alticast, and ES Tech will participate.
They will introduce Downloadable Conditional Access System (DCAS) set top boxes, data over cable service interface specifications (DOCSIS) 3.0 solutions and systems related to digital cable TV broadcasting.
AS for the major channels, CJ Media, Australian Broadcasting Corporation (ABC), Walt Disney Korea, BBC Global Channels of Britain, and France Television TV5 will create a PR hall displaying multimedia content.
Special seminar with Jacques Attali, intellectual of modern France
Jacques Attali, called the greatest scholar alive in France, will be making a special speech on June 13. At the seminar, Attali, a futurologist, will present the main values that the modern people who live in the omnipotent era of mobile communication and the Internet must not overlook. He will be lecturing on the topics of the changes of the viewers in the digital era, media fusion and the future, and the missions and tasks of the media industry for two hours.
Discussions on competitiveness
It is forecast that much more diverse topics will be discussed this year than in previous years. The issues to be discussed include ways for cable TV channels to make a leap forward and become specialized media companies and plans to empower the corporate competitiveness of cable enterprises.
The desirable reorganization of the media market following the introduction of Internet Protocol Television (IPTV) and the directions for the improvement of the fusion policies will be presented. Intensive discussions will be held on the meaning of allowing the combined sales of dominant enterprises, its spreading effects, the mutually crossing entry into triple play services and the balance of regulations. Policy proposals on facility utilization, including the neutrality of the network, will be followed.
Cultivating program provider content
The fostering of content in the multiplatform era, and the plans for their utilization, will be looked into. Also to be discussed is the need to enact The Special Law Related to the Fostering of Content on the systematic level for invigorating the content industry following the liberalization of the broadcasting market and the plans to support program providers (PPs).
Substantial plans to introduce a support system for a digital production system for PPs and for the foundation of a high definition (HD) transmission center will be examined.
The evolution of digital cable TV To be presented at the exhibition are the direction to streamline the middleware for an integrated DMC and a roadmap on the set top box according to the development of digital technologies. On the discussion agenda are the development status of new solutions, such as Downloadable Conditional Access Systems (DCASs) and CableHome, and the outlook for their adoption.
Administration Director Han Woonyoung of the Korea Digital Cable Laboratories (KLabs) will be the speaker and representatives of Korea's major multiple system operators (MSO), and set top box and computer-based automation systems enterprises will be attending as panelists.
With the recent rise in the number of cable operators listed on the stock market, external experts are evaluating the appropriate values of Korean system operators and program providers. Leading analysts and investors home and abroad will attend as panelists, and they will introduce successful cases of IPOs and their positive spreading effects.
Study on the effects of cable TV advertising
The causes behind the low rating of only the advertising effects at a time when the media power of cable TV is increasing will be analyzed along with discussion on countermeasures.
The need for transparent data on advertisement and empirical methods to animate cable TV advertising will also be discussed. The plans to measure appropriate advertising effects in accordance with the changes in the digital environment will be sought after, too.
The present situation of, and the forecasts for, broadband transmission services, including fiber to the home and optical LANs will be examined. The issues of introducing pre-DOCSIS and standardizing DOCSIS 3.0 and the forecasts on the future outlook after the commercialization will be discussed. The plans to introduce the QPS, which is an evolved version of the cable Voice over Internet Protocol (VoIP) terminals, will also be discussed.
Cable TV's Visions and strategic tasks
On the first day, June 13, an open forum will proceed on the main subject of visions and strategic tasks of cable TV in the digital era of opening up and fusion. The forum will center on the future of digital technologies and the media, the content industry in the era of liberalized broadcasting through free trade agreements, and the future visions and the strategic tasks of the cable industry.
President and CEO Suh Byung-moon of the Korea Culture & Content Agency (KOCCA), CEO Choi Hwi-yeong of NHN, CEO Lee Kwan-hoon of CJ CableNet, President and CEO Kim Mun-yeon of Channel J, and Vice President Lee Banghyung of SKT will attend as main panelists.
