SEOUL, KOREA- Samsung Electronics announced on October 23 that it opened a premium digital store in Paris in cooperation with France's largest home electronics distribution company Darty.
The store is decorated with Samsung's tablet computers and commercial LFD. This store is designed to make it easier for visitors to check product information, including price and features, by installing Samsung tablets right next to each product sold at the store.
On the same day, Yoon Bu-Keun, president of Samsung Electronics, met his Darty counterpart at the premium digital store and reached an agreement to cooperate in expanding the coverage of digital stores.
Yoon said, "Samsung can now provide French consumers with premium digital shopping experience by using our convergence technologies."
