SEOUL, KOREA- Outdoor gear brand Nepa is set to achieve its annual sales target set at 550 billion won. Nepa is also set to make forays into China within next month.Kim Hyung-Seok, president and CEO of Nepa, said during the opening ceremony for Nepa’s brand image exhibition “Freedom Factory 1.0” which was held at the Nemo Gallery in Hannam-dong in Seoul, “We expect to be able to achieve our annual sales goal of 550 billion won without difficulty.”

Kim also added that Nepa set next year’s annual sales target at 650 billion won. He revealed that Nepa will launch into the Chinese market by opening a store there within next month. With a floor space of 860 square meters, Nepa’s new store will be located in China’s Weihai in eastern Shandong Province.

The company plans to expand the number of its stores in China steadily after making a thorough survey on the current trend of the Chinese outdoor market, as well as the taste and body features of Chinese consumers.