SEOUL, KOREA - In five years after Hyundai Motor withdrew from Japan’s passenger car market, the company is now poised to make reentry into the market with its brand-new large truck.
Hyundai Motor will prepare a 290-square-meter booth at the 43rd Tokyo Motor Show that will open on November 22. At the booth, it will showcase its brand-new truck“TragoXcient.”
Hyundai Motor decided to participate in the Motor Show as part of efforts to release the TragoXcient in Japan. This will be the first time for Hyundai to launch trucks in Japan.
The TragoXcient that Hyundai Motor released first at the Seoul Motor Show in March 2013 is a strategic model targeting overseas markets, including Europe, China,and North America.
Hyundai Motor originally planned to release it in Japan in early 2015 but changed its mind to release it ahead of schedule. The domestic sales price of it ranges from 137 million won to 145 million won, more inexpensive than those of comparable models by Japanese rivals.
