An Implementation Methodology for Social Capital
An Implementation Methodology for Social Capital
  • Cha Joo-hak (joohakcha@gmail.com)
  • 승인 2013.12.23 18:14
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The eighth article of the concrete methodology for building social capital

SEOUL, KOREA - The benevolence of a human being as Homo Economicus, who has existed on earth without ever knowing why as a replica of a particular bit of DNA, called the Selfish Gene, is from his regard to his own interest and he seeks to attain very specific and predetermined goals to the greatest extent with the least possible cost which involves the hardship-avoiding predisposition of the moment.

Not 'You scratch my back, I'll scratch yours', but ‘You scratch my back, I'll ride on yours’.


The universe is populated by stable things. In other words, massively disordered systems can spontaneously "crystallize" a very high degree of order. Human society as an order in organisms by a more general law of the “survival of the stable, of which Darwin's 'survival of the fittest' is really a special case, may be the direct result not of natural selection but of the natural order selection, which achieves the complex systems capable of adaptation.

A human being as a replicator and integrated multicellular organism exists. His phenotypic manifestations which are trustworthiness or reputation, trust and reciprocity in a community or between individuals, empathy, romance, family relationships, quarrels, collaboration, concern, altruism and so on, including an extended phenotypic manifestation, A SOCIETY in RAPPORT and COOPERATION, may be expected to function as tools to keep him existing.


What types of organizations and networks most effectively embody or generate Social Capital, in the sense of the survival of the stable, the resolution of dilemmas of the Selfish Gene and the (extended) Phenotypic Manifestations


In my view, Social Capital is INVESTMENT in social relationships through which resources of other individuals, embedded in social networks, can be accessed, used and borrowed by individuals for actions, which is based on praxeological Catallaxy in the act of exchange, that is to say, the ORDER brought about by the mutual adjustment of many individual economies exchanging in a market,


We are wired to Connect, which is the Origin of Cooperation and Rapport.


Our brain's precise design makes us sociable, inexorably drawn into an intimate brain-to-brain linkup whenever we engage with another person. That neural bridge makes us affect the brain-and so the body of everyone we interact with.


The brain-to-brain link allows our strongest relationships to shape us on matters as benign as whether we laugh at the same jokes or as profound as which genes are (or are not) activated in T-cells, the immune system's foot soldiers in the constant battle against invading bacteria and viruses. The more strongly connected we are with someone emotionally, the greater the mutual force. But that link is a double-edged sword: nourishing relationships have a beneficial impact on our health, while toxic ones can act like slow poison in our bodies.


Furthermore, Social Intelligence Capacities that enrich the phenotypic manifestations make us act wisely in human relationships and give us the richness of our qualitative life. And so we might think of "Social Intelligence" as being intelligent not just about our relationships but also in them.


The society, maximizing the Social Intelligence Capacities, therefore tends to become populated by mutually compatible sets of successful individuals, who get on well together. And the relationship of especially intimate mutual compatibility grows up between individuals, who access and use resources embedded in social networks to gain returns, finding better jobs, or to preserve gains. Aggregation of individual returns benefits the society. And it develops and more or less maintains the profit as a collective asset, which enhances its members’ life chance.


Every interaction has an emotional subtext. Along with whatever else we are doing, we can make each other feel a little better, or even a lot better, or a little worse or a lot worse. Beyond what transpires in the moment, we can retain a mood that stays with, an emotional afterglow.


The biological influence passing from person to person suggests a new dimension of a life well lived: conducting ourselves in ways that are beneficial even at this subtle level for those with whom we connect. We participate in interpersonal Catallaxy whenever the interaction results in a transfer of feeling which is virtually always. This tacit transaction drive an emotional Catallaxy, the net inner gains and losses we experience with a given person, or in a given conversation, or on any given day. By evening the net balance of feelings we have exchanged largely determines what kind of day "good" or "bad". The fact that we can trigger any emotion at all in someone else or them in us testifies to the powerful mechanism by which one person's feelings spread to another. Such contagions are the central transaction in the emotional Catallaxy, the give-and-take of feeling that accompanies every human encounter we have, no matter what the ostensible business at hand may be.


Cooperation and Rapport exist only between people; we recognize them whenever a connection feels pleasant, engaged, and smooth. But they matters far beyond those fleeting pleasant moments. When people are in cooperation and rapport, they can be more creative together and more efficient in making decisions, whether it's a couple planning a vacation itinerary, or top management mapping a business strategy.


That special connection always entails three elements: mutual attention, shared positive feeling, and a well-coordinated nonverbal duet. As these three arise in tandem, we catalyze Cooperation and Rapport.


Daniel Goleman in his book, Social Intelligence: The New Science of Human Relationships, proposes that Social intelligence consists of Social Awareness and Social Facility, which are summarized as follows:

Social awareness refers to a spectrum that runs from instantaneously sensing another's inner state, to understanding her feelings and thoughts, to "getting'' complicated social situations.


It includes:
Primal empathy: Feeling with others; sensing nonverbal emotional signals.
Attunement: Listening with full receptivity; attuning to a person.
Empathic accuracy: Understanding another person's thoughts, feelings, and intentions.
Social cognition: Knowing how the social world works.

Simply sensing how another feels, or knowing what they think or intend, does not guarantee fruitful interactions. Social facility builds on social awareness to allow smooth, effective interactions.
The spectrum of social facility includes:
Synchrony: Interacting smoothly at the nonverbal level.
Self-presentation: Presenting ourselves effectively.
Influence: Shaping the outcome of social interactions.
Concern: Caring about others' needs and acting accordingly.


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