Q: In many respects, the Gyeongju World Culture Expo 2007 is filled with wonderful events and colorful sights. Could you explain what the most remarkable strengths are
A: The highlights of the Culture Expo 2007 are as follows: the gigantic Gyeongju Tower; the artistic Expo Culture Center; the Wang Gyeong Forest reproducing the legendary forest of the Silla Dynasty; greatly improved amenities including beautiful parks; and convenient facilities. We have especially made every effort to provide the amenities to the visitors. Also, visitors will be amazed at the Gyeongju Tower Multi Media Show, which is performed on the huge screen of Gyeongju Tower, providing colorful programs consisting of film images, lighting, laser beams, fireworks and sound, and brightening the culture festival of the ancient capital with a thousand year history.
Q: This year, Gyeongbuk Province is especially putting more emphasis on the promotion of culture and tourism. To promote your tourism industry, you are trying to take advantage of the Gyeongju World Culture Expo. Could you tell us about your future plan for the Culture Expo
A: Yes, you are right, in fact, we believe that tourism is a comprehensive marketing industry, so by capitalizing on the Gyeongju World Culture Expo we are trying to introduce our splendid traditional cultural heritage to the world, strengthening our culture and tourism industry, and consequently enhancing the national brand value of Korea. In the 21st century, the competitiveness of a city hangs on its city brand. Because of this, many cities all over the world are intensively developing a typical festival or exposition based on their strengths and environments.
The Edinburgh Festival of the United Kingdom and the Rio Carnival of Brazil are good examples. These festivals have developed into a powerful city brand, also leading to a national brand. So we plan to develop the Gyeongju Culture Expo into the national brand of Korea, continuously producing value from accumulated knowledge and know-how.