In the report, Displaybank provides two evidences proving that the TV will continue to be larger: firstly, consumers fundamentally prefer to larger and clear screens given a same price point, and secondly, steady efforts for new technology development for LCD and PDP have resulted in continued price drops but sharp advancement toward full HD (1080P) in image quality raising the enthusiasm to enjoy a larger screen in a close viewing distance.
The report also predicts that demand for LCD TVs is likely to grow at a yearly growth of 13% from 74 million units in 2007 to 192 million units by 2015, leading the display market. In addition, PDP demand is also forecast to mark an annual growth of 12% from 11 million units this year to 20 million units by 2010 and 27 million units by 2015.
In the outlook for the LCD TV demand by size, the report says that the 40-inch and larger LCD TV segment will account for 24% of the total by registering 18 million units in 2007, but this share is predicted to jump to 40% by 2010 and 52% by 2012, showing increasingly faster growth. Notably, among demand for large size TVs, the 46-inch and larger premium level large LCD TV will probably edge out the 40-inch range TV becoming the mainstream size category from 2014.
In addition, Displaybank forecasts for the first time that the largest size among the TVs targeting normal consumers will be 86-inch. To manufacture 86-inch range LCD TV panels, the industry needs to retain LCD production lines covering up to 12G (3350*3950), where companies can secure economical mass production by generating 6 units of 86-inch panels (glass efficiency of 86%) and 8 units of 72-inch panels (glass efficiency of 92%).
Displaybank is set to hold The 1st FPD Conference of Displaybank and IEK in Taiwan at TICC, Taipei on October 18, 2007, jointly with IEK, a Taiwan government's institute, where it will propose a wide range of opinions on the 40-inch and larger FPD TV market potentials.
